Stakool/Anthus Life Corp. Continues to Gain Sales Momentum With Niche and Boutique Retailers

JACKSONVILLE, FL — (Marketwire) — 12/14/11 — Stakool Inc. STKO STKO, a Florida-based corporation, is pleased to announce that Anthus Life Corp. continues to add niche and boutique retailers generating immediate revenue and building momentum going into 2012.

Anthus Life has recently added more than 35 specialty retailers throughout North America. These retailers are boutique and niche in nature, spanning a spectrum from natural & organic specialty shops to health clubs, gyms and yoga studios. Peter Hellwig, President and CEO of Stakool, Inc., states, “The importance of these additions cannot be understated. Every time we add a retailer, we increase our footprint and brand awareness amongst our target audience. They create a demand for the product line in the developmental stages of the Company's market expansion.” The Natural plus Energy™ bars have recently been made available at locations including: Good Earth Health Foods, Michell's Harvest Foods, Pure Health Foods, Asta Health, Go Raw Café, Vegas Hot Yoga & Pilates, Gold Coast Nutrition, Goodman Building Supply, Garden Gate Specialties, Don's Markets, Perry's Deli, College Book Store, Inc., The Cheese House, Exotic Tan, Naturway Natural Foods, Satori Tea Co., Only ZE, The Health Food Center, Mikawaya, Definition Fitness, Crimson Canyon Chiropractic Center, Browns Gymnastics, Healthy Planet, Mr. Case, Leading Food Distribution, Boulder Running Company, Bikram Yoga, among others.

The company's strategy is to penetrate the niche markets for near-term sales, while working through the required process of getting listed with the mass-market national retail chains. “Smaller and more specialized venues give us immediate revenues with higher profit margins, as they do not require the heavy discount structure, allowances and listing fees that are typically associated with larger retailers. Our balanced strategy is showing results and we are making progress with some national chains for listings in 2012,” states Mr. Hellwig.

“Our revered endorsement by Shannon Miller makes the Company one of the only all natural health bars in the market with a highly visible individual as its spokesperson. The association with Ms. Miller has quickly raised the profile of the bars, which has been recently evidenced, and as our close working relationship further matures, 2012 holds exciting developments for our product line,” states Mr. Hellwig.

About Stakool Inc.:
Jacksonville, Florida-based Stakool Inc., through its wholly-owned subsidiary, Anthus Life Corp., is committed to being a leading North American supplier of natural and organic and health and wellness products. By fulfilling the highest standards for quality, consistency, sustainability, product assortments, value-added support services and integrity in business and personal relationships, Anthus Life brings to market complimentary products that are most suited to the consumer. Additionally, the Company's expanding product lines are complimented by an endorsement agreement with seven-time Olympic medalist Shannon Miller.

For more information please visit www.anthuslife.com or www.naturalplusenergy.com

Safe Harbor Statement:
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words “anticipate,” “estimate,” “expect,” “intend,” “plans,” “projects,” and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact:
Investor Relations
Lance Bauerlein
(904) 651-9842
Email Contact

Source: Marketwire (December 14, 2011 – 4:22 PM EST)