Jell-O Kicks Off College Football Season With New University Mold Kits

NORTHFIELD, Ill., Aug. 4, 2014 /PRNewswire/ -- Just in time for football season, Jell-O is launching 16 new Jell-O University Mold Kits that celebrate college teams around the country. Available in August, each kit will contain two trays of school logo or mascot molds, along with boxes of Jell-O gelatin in team colors. Fans can "fun things up" and show school pride by serving Jell-O Jigglers® of their favorite team on game day.

Building on the popularity of their 2013 launch featuring four schools- University of Arkansas®, University of Florida®, University of Michigan® and The University of Texas®- Jell-O is collaborating with 16 new schools for the 2014 lineup:

• University of Alabama®
• University of California- Los Angeles®
• University of Southern California®
• University of Georgia®
• Florida State University®
• University of Iowa®
• Louisiana State University®
• Michigan State University®
• University of Missouri® 
• University of North Carolina®
• University of Oklahoma® 
• The Ohio State University® 
• University of Oregon® 
• University of Tennessee® 
• Texas A&M University® 
• University of Wisconsin®

"We are excited to fun up tailgates and viewing parties with our expanded line of University Mold Kits," said Hermes Risien, Jell-O Brand Assistant at Kraft Foods. "College football fans will score a touchdown at their tailgates with these delicious Jell-O treats."

Jell-O University Mold Kits will be available at grocery stores, mass merchandisers and Amazon.com at a suggested retail price of $5.99.  To integrate marketing and licensing assets at the participating schools, Jell-O connected with IMG College, Learfield Sports, Michigan State Athletics, USC Sports Properties, a division of FOX Sports, and LSU Sports Properties, a division of CBS Collegiate Sports Properties.  As part of the program, fans at each school will have an opportunity to take home a mold kit on game day. 

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. KRFT is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

Photo - http://photos.prnewswire.com/prnh/20140804/132892
Photo - http://photos.prnewswire.com/prnh/20140804/132891

SOURCE Kraft Foods Group, Inc.