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Northland Capital analyst Darren Aftahi added
Groupon, Inc.GRPN to the top mid-cap pick for 2014 and raised the price target from $13.00 to $15.00.
Aftahi noted that Groupon's product diversification will drive new growth channels as the company's mobile platform will offer a more engaged platform for discounted goods. Northland Capital added that Groupon's transition into broader, pull based commerce marketplace is likely to increase website and app traffic.
Groupon was up 142% in 2013. Shares of Groupon closed at $11.77 on Tuesday and have traded as high as $12.04, up 2.29%.
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