Ellie Mae to Acquire MortgageCEO

Ellie Mae®

, a leading provider of enterprise level, on-demand automated solutions for the residential mortgage industry, announced today that it has signed a definitive agreement to acquire MortgageCEO, a leader in on-demand customer relationship management (CRM), and marketing automation solutions for the mortgage industry. The acquisition of MortgageCEO expands Ellie Mae's market position and adds additional functionality to its Encompass® product offering. MortgageCEO provides enterprise-level CRM and marketing automation solutions to a wide array of banks, mortgage companies and credit unions. Its “all-in-one” CRM and marketing platform offers capabilities for lead management, sales automation, email marketing, builder and Realtor® referral marketing, and mobile access of leads and