WMS and Sky Betting & Gaming Enter Into B2B Online Gaming Content Agreement

LONDON & WAUKEGAN, Ill.--(BUSINESS WIRE)--

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. WMS, announced today that the Company entered into an online content licensing agreement with Sky Betting & Gaming, the online betting and gaming division of UK pay-television broadcaster BSkyB Group. The agreement provides SkyVegas.com, the online casino site offered by Sky Betting & Gaming, with access to WMS' online library of authentic slot games for desktop and mobile gaming platforms and further expands the global consumer audience for WMS' premium video slot gaming content.

Sky Betting & Gaming, named 2012 Operator of The Year by eGaming Review magazine, will feature the full catalogue of WMS' proven player-popular digital slot content, including such hits as THE WIZARD OF OZ™, Zeus™, Reel 'Em In® and Jackpot Party® games on Sky Vegas. WMS' premium slot content will be available for SkyVegas.com players on both desktop and mobile platforms following its anticipated commercial launch later in calendar 2013.

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, said, “Sky Vegas is a leading casino operator in the UK interactive gaming market and has a growing community of online players. The inclusion of WMS slot content on their desktop and mobile platforms represents another premier endorsement of our content, games and online gaming capabilities. The agreement again highlights the growing momentum we are generating in expanding the worldwide audience for our gaming content. I'm confident that our industry-leading content will provide excitement and great gaming experiences to the Sky Vegas online community and that together we will achieve great success in the years to come.”

Samuel Downey, Head of Casino and Games at Sky Betting & Gaming, said, “We are delighted to add the WMS gaming content to our online casino. Being able to offer the popular slot content from WMS to Sky Vegas players has been a top priority for some time. In land-based casino environments, it is common to see players standing in line for a chance to enjoy the great gaming entertainment WMS is known for and we are very happy to now offer these great player experiences online for our customers. As WMS games become available online, I expect they will quickly become new favorites of our players.”

Sky Betting & Gaming is licensed in Alderney and in addition to the SkyVegas.com online casino site operates the SkyBet.com, SkyPoker.com and SkyBingo.com sites. The inclusion of WMS' content on SkyVegas.com is made possible via OpenBet's RGI (Remote Gaming Interface), which is incorporated into the OpenBet platform used by Sky Betting & Gaming.

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company also develops and markets digital content, products, services and end-to-end solutions that address global online wagering and interactive social, casual and mobile gaming opportunities. More information on WMS can be found at www.wms.com or www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or YouTube®.

About Sky Betting & Gaming

Based in Leeds, Sky Betting & Gaming is one of the country's leading online betting and gaming companies. Sky Betting & Gaming consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo and one of the UK's leading multi-sports websites, Sporting Life. Customers can bet online or via a mobile platform. The Sky Bet, Sky Vegas & Sky Bingo apps are free to download from the App Store.

Sky Betting & Gaming is a wholly owned subsidiary of BSkyB. Sky entertains and excites more than 10.6 million homes through the most comprehensive multichannel, multi-platform television service in the UK and Ireland.

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. (s13)

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “continue,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, February 18, 2013. Factors which could cause our actual results to differ from those projected or contemplated in any such forward-looking statements include, but are not limited to, the following factors: (1) our business may be disrupted while the acquisition by Scientific Games is pending or if the acquisition is not consummated as our ability to transact business with customers, suppliers and other business partners may be adversely affected; (2) in the event our recently announced acquisition by Scientific Games is not consummated, the price of our stock may be affected; (3) it may be difficult for us to retain and recruit employees in vital areas while the acquisition is pending or if it fails; (4) in connection with the recent implementation of our enterprise resource planning system, there is the risk of inaccurate data or reporting and significant design errors that could have a negative effect on our operating results and impact our ability to manage our business which could constitute significant deficiencies; (5) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (6) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (7) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (8) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (9) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (10) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (11) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (12) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (13) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (14) a failure to obtain and maintain our gaming licenses and regulatory approvals; (15) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (16) a software anomaly or fraudulent manipulation of our gaming machines and software; (17) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (18) an infringement claim seeking to restrict our use of material technologies; (19) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (20) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.