Hasbro Licensing Expands Presence in European Markets

Hasbro,

is set to arrive at Brand Licensing Europe (BLE) in London on October 16 to showcase its global powerhouse brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, TONKA, and FURBY. Positioned as the No. 7 global licensor, based on annual retail sales, Hasbro continues to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.