"From a stock perspective, we continue to believe the stock is attractively valued at 0.5x EV/current sales on the aggregate, and with the cannabis unit valued at 3.3x EBITDA our CY25 estimates," Zuanic wrote.
Steady Growth And Positive Outlook
VFF stands out with sustained cannabis EBITDA margins in the high teens, indicating robust operational performance.
Notably, the company exhibits consistent free cash flow generation, a trend solidified in 3Q23 after a period of fluctuation.
Domestic Market Resurgence
An encouraging turnaround in domestic recreational market share trends positions VFF favorably. Momentum has surged since July '23, with VFF posting impressive sales growth in 4Q23, surpassing top competitors.
According to Hifyre scanner data, VFF's sales growth in 4Q23 reached $89.5 million, marking a significant achievement in the competitive landscape of the cannabis sector.
Analyzing Canadian Market Dynamics
While challenges such as market deceleration and pricing fluctuations persist, VFF maintains a resilient position.
In addition to Village Farms International, several other key players in the cannabis sector were highlighted in the report.
Regional Performance And Product Mix
Pricing
Challenges And Opportunities In Pre-Roll Segment
Despite challenges in the pre-roll segment, VFF exhibits resilience, steadily increasing its market share. However, the absence of a presence in the infused pre-roll segment underscores a potential area for growth and expansion.
Product Portfolio Optimization
VFF's strategic approach to product diversification and brand expansion underscores its commitment to meet evolving consumer demands. According to Zuanic, the introduction of new brands and SKUs reflects a proactive stance in capturing market share.
International Expansion On the Horizon
Anticipation builds around positive developments on the international front, including export growth momentum and strategic investments, promising broader market access for VFF.
Photo: AI-Generated Image.
© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
To add Benzinga News as your preferred source on Google, click here.
