- Benchmark analyst Matthew Harrigan reiterates that Netflix Inc NFLX has a Sell and a $250 price target.
- Advertising initiatives and the nettlesome password sharing crackdown should be ARM accretive but, in Benchmark's view, essentially position the stock to offset SVOD competitive pressure.
- A survey by Variety magazine suggests Netflix's user interface remains superior to its competitors.
- The analyst notes that there are emerging less expensive AVOD alternatives in the market along with the $16 price point offering of HBO Discovery.
- Harrigan believes Netflix's indicative $3 billion FCF generation in 2023 is not impressive relative to its market capitalization.
- The analyst still estimates AVOD could provide $15 to $38 in share value depending on the time frame, subject to execution.
- Yet, Netflix's advertising alternative emerged as a significant member share component and projects paid member additions to be around one million in Q1 2023.
- For Q1 2023, the analyst expects around a 4% Y/Y sales increase to $8.2 billion and a 17% Y/Y decline in operating profit to $1.6 billion, keeping his forecast close to management guidance.
- Price Action: NFLX shares traded lower by 0.35% at $337.01 on the last check Wednesday.
- Photo by Gerd Altmann from Pixabay
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NFLXNetflix Inc
$1142.60-0.16%
Edge Rankings
Momentum
96.14
Growth
70.01
Quality
87.66
Value
11.95
Price Trend
Short
Medium
Long
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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