Childrens Place Gets Big Analyst Price Target Cut After Stock Crash
The Analyst and Rating
Wedbush analyst Jen Redding downgraded Childrens Place from Outperform to Neutral and lowered her price target from $130 to $60.
Redding views Children’s Place as a strong value story, but low visibility into the company’s margin turnaround and an unfavorable mix between e-commerce and brick & mortar stores is more troubling than initially anticipated.
“We do not see the structural shift to digital slowing in the near-term, and without a strategy in place to raise the e-commerce margin contribution, we see the mix shift continuing to drag on margins going forward,” Redding wrote in a note.
Wedbush added that before earnings, the firm believed improving merchandise margins and market share opportunity after the Gymboree bankruptcy would send shares higher.
“Although stable merchandise margins demonstrated in 3Q indicate that the promotional atmosphere is heightened but controlled, we now see the structural factors driving e-commerce to a higher percentage of sales as enough to depress gross margin and keep shares grounded in the near-term,” Redding added.
Redding says the market share opportunity from Gymboree is still unfolding, but not at the pace she originally assumed. As a result, the analyst says she is moving to the sidelines on the stock as Gymboree’s structural issues now outweigh its market share opportunity.
Childrens Place closed up 8.32% at $58.83.
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