Market Overview

Will Pluto, Other Digital Investment Help Viacom?

Share:
Will Pluto, Other Digital Investment Help Viacom?

Viacom, Inc. (NASDAQ: VIAB) shares were down on Monday after a mixed earnings report that also kept analysts lukewarm on the stock, though hopeful for a stronger second half of the year.

Viacom on Friday reported second-quarter revenue of $2.96 billion, below consensus expectations $3.08 billion, while EPS of 95 cents came in well ahead of the 81-cent Street estimate. Revenue was down 6 percent, and core domestic affiliate growth was flat, but the company expects increased investments in digital initiatives to bring a return to growth in the remaining two quarters of the year.

Hopes For Digital Boost

KeyBanc Capital Markets analyst Evan Wingren, who kept a Sector Weight rating on Viacom, said in a note to investors that Paramount adjusted operating income improved year-over-year as the studio focused on cost control, and Wingren expects that to continue.

But the big thing to watch is the company's suggestion that investments in digital initiatives are expected to ramp in in the second half, likely above previous expectations.

Guggenheim analyst Michael Morris noted the company is looking to ramp up its new free-to-use, ad-supported internet-TV service, Pluto TV, which it acquired in January. Among the new initiatives coming are the launch of Pluto Latino in the U.S. and international launches in Switzerland and Latin America.

Morris continued a Neutral stance on Viacom, with a $30 price target. It’s not clear how much the digital spending will help the overall business, though.

“We continue to see Viacom facing secular pressure, and are not sure that notable digital efforts will be sufficient to shift the pressure on the core linear business,” Wingren wrote in the note.

Price Action

Viacom shares ticked up on Friday after the EPS beat, but were trading down 3.8 percent at $28.42 on Monday afternoon.

Related Links:

Analysts React To Viacom's $340M Acquisition Of Pluto TV

Viacom Is Making The Right Investments, Macquarie Says In First Bullish Turn On Telecom

Latest Ratings for VIAB

DateFirmActionFromTo
Oct 2019MaintainsUnderperform
Oct 2019MaintainsEqual-Weight
Sep 2019Initiates Coverage OnUnderperform

View More Analyst Ratings for VIAB
View the Latest Analyst Ratings

Posted-In: Evan Wingren GuggenheimAnalyst Color Earnings News Top Stories Analyst Ratings Tech Best of Benzinga

 

Related Articles (VIAB)

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com