Skip to main content

Market Overview

Macquarie's Expert Beer Panel Discusses Cannabis Disruption

Macquarie's Expert Beer Panel Discusses Cannabis Disruption

Macquarie Research recently hosted an event featuring beer guru Harry Schuhmacher, founder of Beer Business Daily; Emily Pennington, editor of Wine & Spirits Daily; and Harrison Phillips, cannabis industry financial advisor.

Among the topics the panel discussed: the potential for cannabis disruption in the beverage industry and elsewhere.

Investors concerned about the potential market impact of legalized cannabis can simply look at which companies are campaigning hardest against legalization, Phillips said. The three biggest potential losers are pharmaceutical industry, the prison industry and the tobacco industry, he said. 

Cannabis And Beverages

For the beverage industry, Harrison sees cannabis as eventually becoming “just another ingredient” and said product differentiation and branding are the keys to value creation.

The main potential obstacle for cannabis-infused beverages may be the price, which currently runs at about $10 per can of Two Roots cannabis-infused beer.

Harrison said cannabis enthusiasts and investors shouldn’t expect any progress on legalization to happen at the U.S. federal level until at least 2020, and the rollout of new laws and regulations might not be complete until five years from now.

The enthusiasm among beverage companies for cannabis investments will likely continue to inspire consolidation and additional partnerships, according to Macquarie. 

Constellation Brands, Inc. (NYSE: STZ) overpaid for its 38-percent stake in Canopy Growth Corp (NYSE: CGC), which reached a peak market valuation of about $20 billion in a Canadian cannabis market that's valued at only about $8 billion to $10 billion, Harrison said. 

After Canadian cannabis legalization in mid-October, the ETF MANAGERS TR/TIERRA XP LATIN AME (NYSE: MJ) is down 9.5 percent in the past month.

The Benzinga Cannabis Capital Conference is the premier gathering of cannabis entrepreneurs and investors in North America. Click here to learn more about the event, which takes place Jan. 15-16 in Miami, Florida.

Related Links:

Why You Should Be Careful With These Cannabis-Infused Beverage Stocks

What Jeff Sessions' Resignation Could Mean For Cannabis Stocks

Latest Ratings for CGC

Feb 2021Canaccord GenuityDowngradesHoldSell
Feb 2021BenchmarkDowngradesBuyHold
Feb 2021Cormark SecuritiesDowngradesMarket PerformReduce

View More Analyst Ratings for CGC
View the Latest Analyst Ratings


Related Articles (STZ + CGC)

View Comments and Join the Discussion!

Posted-In: alcohol Beer Emily PenningtonAnalyst Color Cannabis Top Stories Markets Analyst Ratings Best of Benzinga

Cannabis Movers