Market Overview

Yelp's Valuation Earns A Poor Review With This Analyst

Yelp's Valuation Earns A Poor Review With This Analyst

Unimpressed by the valuation of Yelp Inc (NYSE: YELP), Cantor Fitzgerald downgraded shares of the company. The firm believes most of the positives — including the healthy revenue growth across channels, the upside optionality offered by transaction revenue over time and solid second-quarter results reported recently along with a positive outlook — are all already reflected in the company's stock price.

As such, the firm downgraded shares of Yelp from Overweight to Neutral, while it maintained its price target at $44.

At the time of writing, Yelp shares were down 2.35 percent to $45.63.

Analysts Kip Paulson and Martha Lepczyk noted that the company's shares soared 81 percent since it reported disappointing first-quarter results on May 9. Given the rapid rise in the stock prices, the firm believes Yelp is now fairly valued compared to is discounted cash flow-derived price target of $44.

On fundamentals, Cantor Fitzgerald noted that the company's ad revenue growth remains healthy across channels, with a 19.1 percent year-over-year rate in the second quarter, boosted by national sales channel growth of 20 percent and self-serve growth of about 70 percent. The firm expects revenue contribution from these channels to continue to rise over time.

See also: Investors Are Overestimating The Near-Term Benefit To GrubHub's Earnings From Eat24

However, the firm cautioned that retention and sales-force productivity problems could resurface. The firm said an upturn in churn or softness in sales force productivity could cause SMB local ad revenues in any particular quarter to decelerate more than expected.

"While retention/churn has improved with client partner team retention efforts, it's important to note that quarterly SMB local ad revenue could remain choppy in any given quarter as a result of these factors," the firm said.

Meanwhile, the firm believes transaction revenues still offers upside optionality. While noting that transaction revenue is only about 9 percent of revenue today, the firm said food orders on Yelp platform increased about 50 percent year over year in the second quarter. Also, the firm feels the GrubHub Inc (NYSE: GRUB) partnership could further boost transaction efforts, with the firm expecting 25-percent increase in the metric over the next five years.

Latest Ratings for YELP

Nov 2019MaintainsUnderweight
Nov 2019MaintainsEqual-Weight
Nov 2019MaintainsHold

View More Analyst Ratings for YELP
View the Latest Analyst Ratings

Posted-In: Cantor Fitzgerald Kip Paulson Martha LepczykAnalyst Color Downgrades Analyst Ratings Tech Best of Benzinga


Related Articles (YELP + GRUB)

View Comments and Join the Discussion!

Latest Ratings

SLABSummit Insights GroupDowngrades
WSBCStephens & Co.Maintains39.0
MRCYCanaccord GenuityMaintains85.0
CRCanaccord GenuityMaintains88.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at