Market Overview

Now Is The Time To Buy Snap, Drexel's Brian White Says

Now Is The Time To Buy Snap, Drexel's Brian White Says

Despite Snap Inc (NYSE: SNAP)'s stock trading near its all-time low of $15.21 on Monday and down nearly 40 percent since its March IPO, now is a good time to buy shares, at least according to Drexel Hamilton's Brian White.

The case to buy Snap's stock can be made from a historical perspective.

Shares of rival social media platform Facebook Inc (NASDAQ: FB) suffered bigger losses after its first four months -- only to rebound ahead of the lock-up expiration period that Snap is about to enter, White argued during CNBC's "Squawk Box" segment. But Facebook's rebound isn't unique as many companies White follows have rebounded near their lock-up period.

On the other hand, Facebook has shown itself to be a social media behemoth that Snapchat is struggling to compete with. There's no doubt that Snapchat's management is feeling the pressure but the mobile advertising social media market is "enormous" at $66 billion and will soar to nearly $200 billion in five years.

"It doesn't have to be winner takes all," White emphasized.

Snapchat's appeal to users isn't the same as other rival platforms. White refers to Snapchat as a "platform for the imagination" as opposed to Facebook and other platforms, which is more broad and generalized.

Related Links:

IPOs 'Live And Die By Hype,' Pro Says

As Bad As Snap's Post-IPO Run Is, Facebook's Was Much Worse

Latest Ratings for SNAP

Jan 2020ReiteratesBuy
Jan 2020MaintainsEqual-Weight
Jan 2020UpgradesNeutralBuy

View More Analyst Ratings for SNAP
View the Latest Analyst Ratings

Posted-In: Brian White CNBC Snap IPO SnapChatAnalyst Color Analyst Ratings Tech Media Best of Benzinga


Related Articles (FB + SNAP)

View Comments and Join the Discussion!

Latest Ratings

TCBIRBC CapitalMaintains59.0
ASMLRBC CapitalMaintains320.0
CLVSB of A SecuritiesMaintains10.0
FULCB of A SecuritiesMaintains22.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at