Skip to main content

Market Overview

A Guess And Kate Spade Pair Trade From Google Search Data

A Guess And Kate Spade Pair Trade From Google Search Data

An analysis of specialty retail data collated from the Google Trends online platform for the fiscal fourth quarter period suggests that Guess?, Inc. (NYSE: GES) may have recorded comp sales upside against market estimates within the Americas region, while Kate Spade & Co (NYSE: KATE) may report its first comparable sales miss.

Increased Interest In Guess

For the key Holiday 2016 period, search-term interest in the brand increased 52 basis point [bps] year-over-year. Although this is modest, it marks the company’s first quarterly growth since the summer of 2013, Wunderlich analyst Eric Beder pointed out.

“In applying the increase in search-term interest to the linear regression model used to forecast company comparable sales, the analytical process produces a quarterly SSS projection that is substantially stronger than the current, high single-digit decline consensus forecast,” Beder wrote.

Kate Spade May Miss Aggressive Expectations

Search-term interest for Kate Spade declined 2.1 percent year-over-year, marking its first quarter of decline in 28 quarters. The analyst pointed out, however, that this doesn't represent any material lag in current consensus forecasts. He added that the expectations for the brand were aggressive, despite a highly challenging handbag selling season during the Holiday 2016 period.

Wunderlich has Buy ratings on both the companies.

Latest Ratings for GES

Mar 2020B. Riley FBRMaintainsBuy
Mar 2020Cowen & Co.DowngradesOutperformMarket Perform
Mar 2020B. Riley FBRMaintainsBuy

View More Analyst Ratings for GES
View the Latest Analyst Ratings


Related Articles (GES + KATE)

View Comments and Join the Discussion!

Posted-In: Eric Beder WunderlichAnalyst Color Long Ideas Reiteration Analyst Ratings Trading Ideas Best of Benzinga

Latest Ratings

NIUDaiwa CapitalInitiates Coverage On41.5
QMCONorthland Capital MarketsInitiates Coverage On12.0
IBKRJefferiesInitiates Coverage On89.0
MRETFTD SecuritiesDowngrades18.5
SWKSGoldman SachsDowngrades135.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at