Market Overview

Is Mattel's Q4 Miss The End Of This Toy Story?

Is Mattel's Q4 Miss The End Of This Toy Story?

Shares of Mattel, Inc. (NASDAQ: MAT), known for its Barbie brand of toys, plunged more than 15 percent after a “surprise” fourth-quarter EPS miss due to the late arrival of Christmas retail selling season.

Investors were taken by surprise with the toy maker announcing the year’s most important quarter ahead of schedule with a sizeable miss. In fact, the bleeding won’t stop here as Mattel, which was set to release results on February 1, said higher inventories at the end of the fourth quarter would hurt current-quarter revenues too.

But, a Wall Street analyst still sees light at the end of the tunnel and recommends investors to take weakness in shares as a buying opportunity.

Not The End To This Toy Story

BMO’s Gerrick Johnson still rates Mattel shares Outperform, saying the new products and core brands are gaining traction, while being optimistic about the new management changes.

“While the miss is a setback, and our outlook warrants an increased level of caution, we do not think it is, by any means, an end to what has been a highly encouraging turnaround story,” Johnson wrote in a note.

That said, the analyst noted that bears may rekindle questions regarding the sustainability of the $1.52 dividend (5.4 percent yield). In addition, uncertainty around potential Trump tariffs and taxes could further hit the shares.

But, Johnson still sees Mattel as a core holding for a two- to four-year time period, given the recent hiring of Google (Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)) exec Margaret Georgiadis and the product still being executed by chief operations officer Richard Dickson.

“[W]e feel the dividend is safe, as Mattel has proven in the past it can still generate cash in good times and bad. We suggest collecting the 5 percent yield and waiting it out; we don't think the wait will be long,” Johnson added.

At last check, shares of Mattel plunged 15.11 percent to $26.67, closer to its 52-week low of $26.11. Johnson trimmed his price target by $4 to $36.

Latest Ratings for MAT

Jul 2020JefferiesMaintainsBuy
Jul 2020MKM PartnersMaintainsNeutral
Jul 2020KeyBancMaintainsOverweight

View More Analyst Ratings for MAT
View the Latest Analyst Ratings


Related Articles (MAT)

View Comments and Join the Discussion!

Posted-In: Analyst Color Earnings Long Ideas News Guidance Price Target Reiteration Topics Best of Benzinga

Latest Ratings

DCTRBC CapitalMaintains51.0
INMDCanaccord GenuityMaintains51.0
HXLCanaccord GenuityMaintains36.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at