Skip to main content

Market Overview

Bob Peck Says Pokémon GO 'Shows Hunger For New Experiences'

Bob Peck Says Pokémon GO 'Shows Hunger For New Experiences'

Robert "Bob" Peck of SunTrust Robinson Humphrey shared in a research report his unique thoughts on Nintendo Co., Ltd (ADR) (OTC: NTDOY)'s latest mobile game smash-hit, Pokémon GO.

According to Peck, Pokémon GO serves as a testament to the potential of "Social Augmented Reality Platforms" (SARPs), although the game itself doesn't fully use the full capabilities of augmented reality. For example, a poké ball does not bounce off a wall or table, and a Pokémon character cannot recognize the smart phone camera is looking at a building and scale up.

'Hunger For New Experiences'

Nevertheless, Peck stated that the "tremendous success" of the game so far "shows how engaging a true AR/VR product could be."

Peck further stated that Pokémon GO's success isn't just attributed to pent-up demand and brand recognition, but due to the game offering a completely new experience. He added that the game marks one of the first times ever that makes use GPS based features and gameplay through the smartphone camera.

Related Link: Barclays: Expect Video Game Publishers To Emulate Pokémon GO's "More Engaging Experience"

Meanwhile, the average iPhone (Apple Inc (NASDAQ: AAPL)) user plays Pokémon GO for approximately 33 minutes a day. While this takes away time spent from other activities like TV or gaming, it could also be cutting into the amount of time a user spends on social media platforms like Facebook Inc (NASDAQ: FB), Twitter Inc (NYSE: TWTR) and Snapchat.

Peck did state that the game is unlikely to have any material impact on social media companies in the near term. However, if the time spent and user growth increases (or even maintains current levels), then the effect on social media companies "could become more pronounced down the road."

Did you like this article? Could it have been improved? Please email with the story link to let us know!

Latest Ratings for FB

Feb 2021Loop CapitalMaintainsBuy
Jan 2021BMO CapitalMaintainsOutperform
Jan 2021MKM PartnersMaintainsBuy

View More Analyst Ratings for FB
View the Latest Analyst Ratings


Related Articles (FB + TWTR)

View Comments and Join the Discussion!

Posted-In: Augmented Reality Bob PeckAnalyst Color Topics Top Stories Analyst Ratings Tech General Best of Benzinga

Latest Ratings

LBCredit SuisseMaintains36.0
TRGPCredit SuisseMaintains40.0
SNOWCredit SuisseMaintains275.0
DARCredit SuisseMaintains95.0
CLRMKM PartnersDowngrades26.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at