Market Overview

Apple Pay Has Completed The Commerce Trifecta: In-Store, In-App, In-Browser

Apple Pay Has Completed The Commerce Trifecta: In-Store, In-App, In-Browser

Apple Inc. (NASDAQ: AAPL) detailed its expansion plan for Apple Pay at the Worldwide Developers Conference (WWDC). According to Josh Beck of Pacific Crest Securities, Apple's new plan for its mobile payment system resulted in it completing the "commerce trifecta" of boasting in-store, in-app and in-browser payment capabilities.

Apple Pay will be available this fall on iOS 10 iPhone and iPad devices in addition to macOS Sierra computers.

Beck stated in his research note that Apple oversaw roughly $1 billion in volume in its Apple Pay system in 2015, but the volume levels could grow to $21 billion over time. The company can grow its market share in the online payment system by leveraging partnerships with third-party apps including Square Cash, which was featured in the iMessage App Store and a demonstration was given during the WWDC presentation, during which $200 was exchanged via iMessage.

Related Link: Is Apple Pivoting Into A Subscription Software Company?

Apple also demonstrated a macOS checkout scenario via an iPhone fingerprint. As such, the analyst believes that a full-out integration of Apple Pay across desktop and mobile browsers will be ready for consumers as soon as this fall. However, the analyst stated that the fall availability "may limit the impact" of Apple Pay in 2016.

Latest Ratings for AAPL

Oct 2020Raymond JamesMaintainsOutperform
Oct 2020Piper SandlerMaintainsOverweight
Oct 2020Credit SuisseMaintainsNeutral

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings


Related Articles (AAPL)

View Comments and Join the Discussion!

Posted-In: Apple App StoreAnalyst Color Long Ideas News Events Analyst Ratings Tech Trading Ideas Best of Benzinga

Latest Ratings

PLTHCanaccord GenuityMaintains6.0
VLDRCraig-HallumInitiates Coverage On23.0
MFACNorthland Capital MarketsInitiates Coverage On15.0
CEREJefferiesInitiates Coverage On18.0
GIIIUBSInitiates Coverage On22.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at