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CLSA Talks With Mixpo: Sees Facebook As Top Pick, Twitter As Underperforming

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Two analysts at CLSA, James Lee and Wei Fang, offered several takeaways from recent product calls by ad-tech firm Mixpo for Facebook Inc (NASDAQ: FB) and Twitter Inc (NYSE: TWTR).

Amid the product calls, Lee and Fang reiterated Facebook as a Top Pick and remained cautious on Twitter.

The analysts highlighted three data on three features from Facebook:

  • "Instant Articles will likely increase user engagement and monetization for FAN (FB Audience Network);
  • Canvas will likely become the new landing pages for brands, driving spending for new product launches. Lead-gen ads show that FB is gaining 2x pricing leverage while diversifying into the services industries such as healthcare, financial service and automotive; and,
  • video ads are seeing a significant improvement in view-through rates (VTR), indicating improved relevancy."

Related to Twitter, Lee and Fang noted "Amply Open pre-roll ads appear to be promising, but concerns still remain for DR advertising."

The CLSA analysts maintain a Buy rating and $161 price target on shares of Facebook, and an Underperform rating and $16 price target on shares of Twitter.

Latest Ratings for FB

DateFirmActionFromTo
Feb 2018ArgusMaintainsBuy
Feb 2018BMO CapitalMaintainsMarket PerformMarket Perform
Feb 2018Morgan StanleyMaintainsOverweightOverweight

View More Analyst Ratings for FB
View the Latest Analyst Ratings

Posted-In: CLSA James Lee MIxpo Wei FangAnalyst Color News Analyst Ratings

 

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