Market Overview

Macquarie's Schachter: Apple Inc. Will Let Others Have First-Mover VR Advantage Before Moving Into Industry

Share:
Related AAPL
Benzinga's Bulls And Bears Of The Past Week: Apple, Amazon, Nike And More
How Augmented Reality May Enhance The Real Estate Buying Experience
S&P 500 Index, Nasdaq Are Trading At Highs, But Big Winners Lacking As Apple, Tesla Falter (Investor's Business Daily)

Apple Inc. (NASDAQ: AAPL)'s connection with the virtual reality space is a hotly debated topic. Piper Jaffray's Gene Munster, speaking to Benzinga, said last week he believed the company would get into "mixed reality," a phenomenon that combines VR with wearables.

"The screen, as you know, it goes away and we start to have wearables," he said at the time.

On Monday, Macquarie's Ben Schachter discussed the issue too on CNBC.

"Apple clearly has to be aware of it, and clearly has to understand if it's going to be the next big platform," the analyst said.

"You're going to see a lot of products...in this area over the next 6 months or so," he said. Schachter added that he thinks Apple will let others have the first-mover advantage before jumping in.

"You can see the scenario where your iPhone would snap into something and cover your eyes [where you'd then] be able to see the augmented reality or virtual reality through that device."

Schachter said VR is "early," adding that over the long-term this "could be the next big platform," which could move the needle if Apple is able to have a strong foothold. "Apple certainly has the capital to do whatever they need to do," but emphasized, "the talent is going to be key."

Most analysts don't factor VR business into Apple's current valuation, but it's still an area long-term investors should keep an eye on.

Latest Ratings for AAPL

DateFirmActionFromTo
Sep 2017PiperJaffrayMaintainsOverweightOverweight
Sep 2017Morgan StanleyMaintainsOverweight
Sep 2017NomuraMaintainsBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Apple Ben Schachter MacquarieAnalyst Color CNBC Analyst Ratings Tech Media

 

Related Articles (AAPL)

View Comments and Join the Discussion!
Loading...
Loading...