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Bloomberg Editor-At-Large Discusses What To Expect From The Apple Event


Apple Inc. (NASDAQ: AAPL) will host an event on Wednesday, where it is expected to unveil its latest iPhone, along with several other gadgets and technologies.

On Tuesday, Cory Johnson, Bloomberg Editor-at-Large talked about the event on Bloomberg Markets.

What Is Going To Be Better About This iPhone?

Given that so many people already have an iPhone, the big question is: why is this one going to be better?

Despite the discussion surrounding the actual name of the new iPhones, Johnson said investors and Apple fans should expect "better cameras, maybe the ability the record even more video, with a self-facing or front-facing camera as well," which will be also able to record some "very high quality video."

Johnson highlights the importance of an improved iPhone for Apple, as the device has become so important for revenues. In fact, its relevance is "greater than ever before; whether you want to look at it on a quarterly basis or on a trailing 12-month basis."

The New Apple TV

Many analysts expect Apple to present a new Apple TV on the September 9 event. Johnson noted that, "Apple TV has not been updated since 2012. So this product has been on the market now for seven years – maybe almost eight years. There is speculation that they are going to be actually updating that product, which is needing an update perhaps."

One of the big questions, Johnson pointed out, is if Apple will be opening up the Apple TV so that developers can build apps for it. "Principally, it has been a closed environment," he added. "If they open this up for development, it could be a much more interesting platform, because it will be tapping the minds of hundreds or thousands of developers, [and] not just those working at Apple."

Looking at the opportunities that an opening of the platform would create, one question arises: "Can people use the processing power on that Apple TV device to write games for the phone, effectively making it a compatible game platform?"

It could be "not as good as the processing power of the Xbox or PlayStation, but something that could be powerful," Johnson concluded.


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