Market Overview

HBO Now Has Launched, But Does It Help Apple?

Share:
Related AAPL
7 Better Ways Professional Asset Managers Evaluate Portfolios
6 Cobalt Stocks To Watch Amid Reports Apple Is In The Market To Buy The Metal Directly
Why The Market Is Not Cheering Qualcomm's Acquisition Of NXP (Seeking Alpha)
Related TWX
Bernstein: Lionsgate Is David In A Sea Of Goliaths
The Market In 5 Minutes: Gun Bump Stocks, AT&T-Time Warner, Walmart's Drop
Einhorn Discusses Worst Ever Performance for Greenlight (GuruFocus)

Time Warner Inc (NYSE: TWX) and HBO's new streaming subscription service was launched on some Apple Inc. (NASDAQ: AAPL) devices this Tuesday.

A free trial of HBO Now is offered via Apple TV and an app on the iOS App Store. The launch was probably scheduled ahead of this Sunday's awaited premiere of "Game of Thrones."

The new HBO Now channel will automatically appear on second and third generation Apple TV devices; the iOS app can be downloaded for free at the App Store. After the free trial period expires, the service will cost $14.99 per month.

Related Link: Why Apple Needs To Educate Consumers About The Apple Watch

Does It Help Apple?

J.P. Morgan analyst Rod Hall provided a few thoughts on the event in a report rolled out Wednesday morning.

He says Game of Thrones "is good," but at J.P. Morgan, their analysts prefer Silicon Valley. As for HBO Now, they continue to see it as "further evidence that subscription TV bundles are cracking and will continue to lose share to cable cutters at an accelerated pace –particularly as Apple likely updates the AppleTV beginning with the announcement of an app store at WWDC in June."

On the whole, Hall states the latest news has a Neutral impact on Apple stock.

Latest Ratings for AAPL

DateFirmActionFromTo
Feb 2018Raymond JamesReinstatesMarket Perform
Feb 2018Goldman SachsInitiates Coverage OnNeutral
Feb 2018Hilliard LyonsUpgradesLong-Term BuyBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

Posted-In: Apple TV Game of Thrones HBOAnalyst Color News Events Analyst Ratings Tech

 

Related Articles (AAPL + TWX)

View Comments and Join the Discussion!