Why Apple Needs To Educate Consumers About The Apple Watch

With just a few days remaining for the retail launch of Apple Watch, Apple Inc. AAPL is leaving no stone unturned to make this device a success like its previous products. It recently launch tutorial videos explaining the functionalities of the watch on its website.

Re/code co-executive editor, Kara Swisher, was on CNBC recently to explain why Apple needs to educate consumers about the watch and to discuss the competition that the Apple Watch could face.

Not As Intutive

“Apple devices in general have been very intuitive, this one is not because it’s a new sort of are for Apple, is not as intuitive as other devices and it’s not hard to use necessarily, it’s just different to use,” Swisher said. “Using that crown thing, touching it, when I was using it just for a very short amount of time, I didn’t immediately figured it out and so they need to teach consumers how to use these things because once you use it, you get used to it.”

She continued, “But there’s all kinds of parts to it that aren’t, an Apple user wouldn’t have necessarily had experience with and how you [squinch] things, how you use the crown, clicking it versus turning it and things like that.”

The Competitors

Swisher was asked who will really turn out to be a competition for Apple in this device “There is no one who has done this extensive a watch so I am curious who the competition is, there’s competition in various pieces of it and I think they will lower, they always lower prices with everything that Apple does with its devices.”

“And the question is where they are going to see the buying, is it going to be on the high-end or the thousand dollar watches which is a very big expense or is it going to be the lower end which is 300 and some dollar devices,” Swisher concluded.