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Analysts Await 'Zucker-Speak' At Facebook's Developer Conference

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Analysts Await 'Zucker-Speak' At Facebook's Developer Conference
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Facebook Inc (NASDAQ: FB) analysts will listen intently Wednesday as Chief Executive Mark Zuckerberg offers a performance update and potentially unveils new products.

The 29-year-old Zuckerberg's appearance will mark the start of Facebook's eighth-annual developers' conference in San Francisco.

"We expect investors to react positively," said Piper Jaffray's Gene Munster, who maintained an Overweight rating and $92 target.

Brean Capital's Sarah Hindlian expects Facebook will "play a bit of catch-up" with Twitter Inc (NYSE: TWTR) at its conference, perhaps announcing products similar to the advertising tools that Twitter has been rolling out recently.

Related Link: What To Expect At Facebook's Developer Conference, According To Gene Munster

There's a "dearth of viable and measurable mobile adverting tools" comparable to Twitter's MoPub product aimed at helping manage advertising inventory, according to Hindlian.

Also a primary topic: Facebook's Parse development platform for mobile apps.

"The goal appears to be to embed Facebook within mobile applications and collect wider off-Facebook user data," Hindlian said.

Updates on messenger initiatives, WhatsApp, and Instagram advertising are likely at the conference, according to Hindlian, who maintained a Buy rating and $96 target on Facebook.

Besides innovations and stand-alone products, JMP's Ronald V. Josey said he'll be listening for engagement trends and product updates with a focus on events and publisher partners.

Josey maintained an Outperform rating and boosted his target 3 percent to $97, citing recent channel checks suggesting that Facebook continues to gain market share in advertising.

Image credit: Brian Solis, Flickr

Latest Ratings for FB

DateFirmActionFromTo
Dec 2017Evercore ISI GroupInitiates Coverage OnOutperform
Nov 2017Canaccord GenuityMaintainsBuy
Nov 2017Credit SuisseMaintainsOutperform

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View the Latest Analyst Ratings

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