Skip to main content

Market Overview

UBS: IBM/Apple To Go Horizontal As Well As Vertical In Enterprise Applications

Share:

Steven Milunovich of UBS on Monday commented in a note that Apple Inc. (NASDAQ: AAPL) has historically been poor in marketing to enterprise customers, a characteristic the company hopes to reverse with its alliance to bring IBM (NYSE: IBM) analytics to Apple products.

Apple CEO Tim Cook previously commented on the relationship calling it "profound" and "really going to change the way people work."

"Our initial reaction has been skepticism while admitting that IBM's sales and maintenance capabilities are a boon," Milunovich wrote. "But perhaps there is upside potential given the importance of mobile to IBM and enterprise to Apple."

Milunovich notes that according to checks, Apple is dictating the terms of customer engagement and that IBM sales people are only to have Macs with them running keynote presentations developed by Apple. The analyst adds that the partnership "probably has more teeth than most" given the one-time competitors are now highly complementary today and have opposite strength.

Milunovich also states that over a dozen enterprises have signed on as foundation customers, with IBM talking to an additional 130 potential clients regarding MobileFirst for iOS. The first 10 apps were for verticals (such as banking), retail (such as Sales Assist) and Airlines with over 100 industry apps coming. The analyst also adds that there is talks that IBM will be adding horizontal apps over time such as supply chain capabilities as it has been backing into applications through its SaaS acquisitions and analytics expertise.

Shares of Apple are Buy rated with a $130 price target.

Latest Ratings for AAPL

DateFirmActionFromTo
Apr 2021Morgan StanleyMaintainsOverweight
Apr 2021Morgan StanleyMaintainsOverweight
Mar 2021UBSUpgradesNeutralBuy

View More Analyst Ratings for AAPL
View the Latest Analyst Ratings

 

Related Articles (AAPL)

View Comments and Join the Discussion!

Posted-In: iOS MobileFirst SAAS Steven Milunovich Tim CookAnalyst Color Analyst Ratings Tech

Latest Ratings

StockFirmActionPT
GIKColliers SecuritiesInitiates Coverage On14.0
SANWLake StreetInitiates Coverage On6.0
LILAMorgan StanleyDowngrades15.0
BEJP MorganUpgrades36.0
NEXACredit SuisseUpgrades11.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com