Market Overview

Hilliard Lyons Initiates Coverage On Facebook


Stephen Turner of Hilliard Lyons initiated coverage of Facebook Inc (NASDAQ: FB) on Tuesday with a Long-Term Buy rating and $92 price target.

“We believe Facebook has an industry leading advertising position due to the network effect of the company's social networking site's 1.35 billion users and other recently acquired company-owned brands,” Turner wrote.

Turner notes that that Facebook will continue to realize further “monetization improvements” coming from video advertising and from Atlas, Facebook's cross-device and offline sales tracking advertising platform and measurement service.

Turner also expects Facebook's Audience Network to “substantially” improve the number of ads it serves which will help the company achieve “above average profitability” despite higher spending plans in 2015.

Looking forward to the full fiscal year 2014, Turner expects Facebook to earn $1.65 per share on revenue of $12.4 billion. In fiscal 2015, the analyst expects Facebook to earn $1.73 per share on revenue of $17.24 billion.

Latest Ratings for FB

Dec 2019UpgradesHoldBuy
Dec 2019Initiates Coverage OnReduce
Dec 2019Initiates Coverage OnOverweight

View More Analyst Ratings for FB
View the Latest Analyst Ratings

Posted-In: Atlas Facebook Hilliard Lyons Stephen TurnerAnalyst Color Price Target Initiation Analyst Ratings


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