Credit Suisse Itiates Coverage on Orbitz Worldwide, Inc.

In a report released Friday, Credit Suisse analyst Dean Prissman initiates coverage on Orbitz Worldwide, Inc.

giving the car rental service a Neutral rating, with a price target of $10.50 a share. Analyst at Credit Suisse favor Orbitz for being highly competitive in OTA segment domestically and for shifting its focus on its hotel segment. Prissman projects upside for Orbitz with its new loyalty incentive program. Orbitz incentives are projected to increase returns with LTV, hotel segment growth, and a through its new mobile platform.