What The Zillow & Trulia Merger Means For Move

Move MOVE was left in the dust as Zillow Z and Trulia TRLA merged into a $9 billion dollar giant.

Although Move shares are up almost six percent on the deal, many investors are concerned that so called “Zulia” will squeeze Move out of the market. Analyst Daniel Kurnos of Benchmark laid out the positives and negatives for Move.

As was apparent by the knee jerk reaction in Move’s trading, the deal puts a higher valuation on Move; move trades at just 2.4 times sales while Trulia was acquired for more than 17 times sales.

Related: Benchmark: 'Zulia' Worth $210 Per Share

Kurnos also says that further industry consolidation is likely to compete with “Zulia.”

“On the other hand, Move would lose two potential suitors and face an increasing uphill battle with consumers for mind share,” according to Benchmark.

Shares of Move were last trading 5.2 percent higher, trailing Trulia, which was up 11.8 percent. Zillow shares are down 4.4 percent part way through the session on dilution concerns.