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In a report published Friday, RBC Capital Markets analyst David Palmer initiated coverage on
McDonald's CorporationMCD with a Sector Perform rating and $100.00 price target.
In the report, RBC Capital Markets noted, “McDonald's brand position, format (e.g. drive-thru), scale and rent/franchise fee business model should continue to result in steady cash flow and dividends (3.3% yield). However, we estimate EPS growth, Return on Invested Capital (ROIC) gains and potential stock upside ($100 target) could be constrained by a combination of macro factors and low incrementality of innovation and reimaging.”
McDonald's Corporation closed on Thursday at $97.20.
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Posted In: Analyst ColorInitiationAnalyst RatingsConsumer DiscretionaryDavid PalmerRBC Capital MarketsRestaurants
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