UPDATE: Deutsche Bank Reiterates Hold Rating, Raises PT on comScore After Positive Q4

In a report published Friday, Deutsche Bank reiterated its Hold rating on comScore

, and slightly raised its price target from $14.00 to $15.00. Deutsche Bank noted, “Q4 marks the second consecutive quarter jumping over a low bar, good first two steps toward restoring confidence and ultimately the multiple. While we think comScore is well positioned to provide some of the analytics in an increasingly fragmented ecosystem, and the business is reoriented on the path to scale profitability, there is less stability and predictability than in the past, and growth is still lackluster. At 10.3x ‘13E EBITDA, we prefer to await more convincing signs of sustainable execution.” comScore closed on Thursday at $15.51.