Deutsche Bank Comments On HBO Go Launch (TWX, DTV)

Deutsche Bank is commenting on the launch of HBO Go, the company's TV Everywhere effort. “First, this should clearly increase the perceived value of HBO's service, adding both anytime and anywhere access, but also making its entire original content library available, all for free,” Deutsche Bank said of the Time Warner

company. “This should help lower churn and help attract new customers. We expect that HBO subscriber levels had already stabilized or returned to growth since it had been restored to DirecTV's

usual marketing cycle post the DirecTV renewal being completed. “Thus, the HBO Go launch could drive HBO to sub growth in 2011 and 2012, a nice rebound after seeing a modest 3.7% decline in 2010 on the lack of DirecTV marketing and the Cinemax churn from Dish Network Corp.

post an aggressive promotion.” Time Warner closed Wednesday at $36.08.