On Monday, OpenAI unveiled an upgrade to ChatGPT's search functionality, enabling users to browse and shop for products directly within the chatbot.
What Happened: The new feature delivers tailored product suggestions complete with images, pricing, user reviews and direct purchase links across categories like fashion, beauty, electronics and home goods.
The shopping feature is part of the GPT-4o model and is available to all users globally, whether they are on the free tier, subscribed to Pro or Plus plans, or even using the platform without logging in.
OpenAI said that shopping results will be independently curated, relying on structured data from trusted third-party sources, rather than paid promotions.
See Also: Arm Aims for 50% Data Center CPU Market Share by 2025, Challenging Intel and AMD
“It will take a few days to complete the rollout,” the company stated.
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However, Google declined, citing the involvement of too many competitors, according to an email presented at trial.
Research firm PitchBook notes that this is the largest funding round ever recorded, nearly doubling OpenAI’s previous valuation of $157 billion.
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