Kraft's Oscar Mayer Offers New Flavors - Analyst Blog

The Oscar Mayer brand of Kraft Foods Group, Inc. KRFT recently introduced new varieties of lunch meats under its popular Deli Fresh line called Deli Fresh BOLD lunch meats.

With changing consumer preferences, there is a huge demand for packaged products with unique flavors. Oscar Mayer's Deli Fresh BOLD lunch meats come in four flavors: Italian Style Herb Turkey Breast, Cajun Style Turkey Breast, Maple Honey Ham and Chipotle Seasoned Chicken Breast.

These new products are particularly designed for health conscious consumers. These consumers prefer to be informed about the nutritional value of the packaged food and choose products with simple ingredients and unique flavors. These new flavored lunch meats are 97% fat free, with no artificial preservatives or flavors. They are also gluten free. Available at retail stores nationwide, Oscar Mayer's Deli Fresh BOLD lunch meats come in 8-oz. and 16 oz bags at a suggested price of $3.99 and $5.99, respectively.

Kraft Foods Group is the fourth-largest branded food and beverage company in North America, after PepsiCo Inc. PEP, Nestle and The Coca-Cola Company KO. With growing health consciousness among consumers, Kraft has been offering a variety of products with improved nutritional profile like Planters NUT-rition, Oscar Mayer Selects and several low-fat cheese options. The company has also reformulated its products to add beneficial ingredients like fruits, vegetables and vitamins.

Kraft Foods Group carries a Zacks Rank #3 (Hold).

A better-ranked company from the consumer goods sector is Diamond Foods, Inc. DMND, carrying a Zacks Rank #2 (Buy).