Amazon Makes New All-Time High For Third Day In A Row

Amazon.com, Inc. AMZN shares are trading higher by $13.44 at $889.78 in Friday's session. Before the open, Loop Capital initiated coverage on the stock with a Buy rating and a $1,100 price target.

After a slightly higher open, the stock had a brief retreat but found support just above Thursday's close ($876.34) at $876.65 and began to move higher.

It has easily surpassed its former all-time high of $877.06 from Thursday, so far reaching $890.35. For the week, the stock has added nearly $45.00 from last Friday's close of $845.61.