Market Overview

Facebook's Departure From NFL Streaming Bid Could Be A Small Victory For Twitter


Twitter Inc (NYSE: TWTR) shares are trading higher by $1.27 at $17.25 in Monday's session. Meanwhile, Facebook Inc (NASDAQ: FB) shares are trading lower by $3.80 at $112.86. Although there are other factors to account for the decline in Facebook, it's hard to identify a catalyst for the rally in Twitter.

Related Link: Double Whammy Slams Facebook

However, if one delves deep into the headline that Facebook has ended its bid to stream Thursday night NFL games, one may conclude that Twitter's Periscope livestreams have become a preferred content provider of the NFL for fans over any of Facebook's applications. This could be small victory for twitter over Facebook, with respect to covering live content and a signs of things to come in the battle for advertising dollars.

According to a Bloomberg report on Friday, "While a deal to stream the most-watched American sport on the most-popular social network has obvious appeal, Facebook likes its live videos to be commercial-free and balked at the NFL's traditional advertising model, said the person, who asked not to be identified because the talks are private. Early morning London games that come with the deal were also a turn-off, according to the person."

After a flat open, Twitter immediately bottomed right below Friday's closing price ($15.98), reaching $15.96 before turning higher. The ensuing rally has found intra-day resistance just above its March 18 high ($17.38), so far reaching $17.54. Twitter has not closed above $17 since March 14, when it ended the session at $17.12.

Posted-In: nfl PeriscopeTechnicals Intraday Update Movers Trading Ideas


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