Apple Approaches $100 Magnet Level Ahead Of Q1 Report

Apple Inc. AAPL shares are trading higher by $3.41 at $99.71 in Friday's session. It is now $6 higher than Wednesday's low ($93.42).

The company, which reports earnings after next Tuesday's close, has historically had a pre-earnings run-up in price ahead of the actual announcement.

After a higher open in today's session, it retreated only $0.20 to $98.37 before continuing higher. So far, it has reached $99.89 and is not far off that level.

If the rally continues through the $100 barrier, there may be additional resistance at its January 15 high ($100.48).