Tuesday marks one week since Walt Disney Co (NYSE:DIS) launched its Disney+ streaming service, and so far the market has declared it a tremendous success. In the past week, Disney shares are up 8.5%, while top competitor Netflix, Inc. (NASDAQ:NFLX) is up just 3.1%.

The Disney+ launch came with its own set of bumps in the road, which Disney blamed on the much bigger-than-expected initial demand for the service.

Trader sentiment on StockTwits surrounding Disney+ has been extremely positive. On the day of the launch, StockTwits users mentioned Disney+ 981 times, with the sentiment of those messages about 86% bullish. That sentiment dipped to 83.3% bullish by Thursday, but has since rebounded to 85.1% bullish.

Netflix And Roku

Over the same week, Netflix mentions peaked the day after the Disney+ launch, with sentiment decidedly lower at just 44% bullish. Since that day, Netflix sentiment has steadily risen and has reached 55% bullish on Monday.

Roku Inc (NASDAQ:ROKU) has also gotten attention from traders in the past week, with StockTwits message volume topping out at 1,788 on Friday. Sentiment climbed from 71.3% bullish on the day of the Disney+ launch to 82.7% bullish on Friday and has remained above 82% bullish on Monday.

Benzinga’s Take

There’s no question Disney reporting 10 million subscribers within 24 hours of the Disney+ launch exceeded expectations and was good news for Disney investors.

With Disney offering a free one-week trial of the service, however, it will be critical that at large portion of those initial free subscribers decide to stay on board and actually pay for the service.

Do you agree with this take? Email [email protected] with your thoughts.

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