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Will Pokémon Go Be An 'Enduring' Success?

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July 14, 2016 3:53 pm
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For anyone that's been living under a rock the past few days, Nintendo Co., Ltd (ADR) (OTC: NTDOY) newest augmented reality based game, Pokémon Go, is a smash hit.

Shares of Nintendo hit a new 52-week high of $30.71 on Thursday. The question investors might be asking: Will the game's popularity continue to remain strong or will it slowly fade away?

The Quora community attempted to answer the question.

Dylan Burton, a stock analyst and game enthusiast, argued the mobile game could sustain its popularity through feature additions. On a more macro-level, Nintendo will continue transitioning classic video games into new apps and mobile game creations.

Related Link: This Analyst Isn't Buying Into Pokémon GO's Success Just Yet; Maintains Sell Rating On Nintendo

Sam Houston, a community manager in consumer tech, noted the game's popularity depends on how fast the development team can fix lingering bugs in the app and how quick new features could be added.

Jonathan Tsai, an entrepreneur and software engineer, thinks that just like OMGPOP's Draw Something, Pokémon Go will also "fade." He added, "The best songs, books, artists, actors, you name it, all have shelf lives. Very few remain at the top forever."

Robbie Allan, an ex-Zynga employee, argued it's "too early to tell" if Pokémon Go will be an enduring success. However, the game developers are "doing all the early things right" and if they can keep the user base engaged and properly monetize the platform, then the game will be a true winner.


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