Who Has The Biggest Virtual Reality Market Share?
- In a recent article, Statista Data Journalist Felix Richter shared some data on virtual reality market share.
- The analyst tried to answer the question, “Which VR Headset Holds the Pole Position?”
- Interestingly, more than 30 percent of the people questioned declared never having heard of any Virtual Reality Headsets.
The Virtual Reality market is heating up and many believe 2016 could finally be the year it takes over. After roughly thirty years of a "hype-and-then-die" cycle, Deutsche Bank analysts are finally predicting virtual reality will see adoption growth in 2016. Ben Schachter of Macquarie Research also said he was "very bullish" on the potential for virtual reality, characterizing it as the "next major computing platform."
However, he expects mass adoption to begin only in 2017.
Despite a few minor differences, almost everyone seems to agree that Virtual Reality is a hot technology. Consequently, almost every major player in the tech industry is currently trying to become a part of the trend before it takes off. In this line, companies like Facebook Inc (NASDAQ: FB), Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOGL), SAMSUNG ELECTRONIC KRW5000 (OTCMKTS:SSNLF) and Sony Corp (ADR) (NYSE: SNE) have either launched, or at least preannounced, their own VR headsets.
In fact, Samsung’s Gear VR headset, which needs a Samsung smartphone to work, was launched for the public this week.
“With 360-degree videos displayed on smartphones giving consumers a first taste of what’s to come, 2016 is supposed to be the breakthrough year for virtual reality headsets,” Richter explained. “But which company has done the best job of teasing its product to the public?” he asked.
According to a survey conducted by Statista, Facebook’s Oculus Rift is the most popular (in terms of consumer awareness) with 35 percent of the respondents having heard of it.
Interestingly, 31 percent of the respondents had not heard of any Virtual Reality headsets before.
Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.
© 2017 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.