Market Overview

The Peyton Manning ETF Portfolio (XLP, XLY, IYG)


If we could do it for some of the Republican presidential candidates we can certainly do it for superstar NFL quarterback Peyton Manning.

It is undoubtedly a sad day in Indianapolis as the Colts have opted to cut Manning, a four-time NFL MVP and lauded pitchman, after 14 years of service to the once downtrodden franchise. The move was aimed at saving $28 million due to Manning on Thursday and to likely clear the way for the Colts to draft Stanford quarterback Andrew Luck with the first pick in April's NFL draft.

Despite concerns about the health of his neck, Manning's services will likely be in high demand from a fair number of NFL franchises. Simply put, there are more teams in need of a quarterback than those that are not.

Manning won't be unemployed for long so let's have a look at some ETFs with loose ties to the future hall of famer.

Consumer Staples Select Sector SPDR (NYSE: XLP) One of Manning's many lucrative endorsement deals has been with Dow component Kraft (NYSE: KFT) in Oreo commercials. Kraft is a top-10 component in XLP, accounting for 5.2% of the ETF's weight. While XLP is a valid Manning ETF, it's also a valid play period right now in a skittish market environment. The ETF is trading just 1% below its 52-week high and could be in breakout mode on a move above $34.50.

Manning also endorses PepsiCo's (NYSE: PEP) Gatorade and Pepsi is another top-10 XLP holding.

iShares Dow Jones U.S. Financial Services Index Fund (NYSE: IYG) No one wins Oscars for television commercials, but give Manning credit. His MasterCard (NYSE: MA) spots were pretty funny. MasterCard is a top-10 holding in the iShares Dow Jones US Financial Services, accounting for 3.4% of the ETF's weight.

IYG has enjoyed a fine 2012, but has been pushed back from resistance at $54. If the ETF keeps falling, it needs to find support at $50. That's one entry point and the next would be on a breakout over $54.

SPDR S&P Oil & Gas Exploration & Production ETF (NYSE: XOP) In Indianapolis, Manning played in a stadium named for an oil company, but that's not why the always volatile SPDR S&P Oil & Gas Exploration & Production ETF makes the list. Manning's older brother, Cooper, the one who doesn't play in the NFL, is an energy investment banker with Howard Weil in New Orleans.

On a more legitimate note, XOP has been taken to the woodshed this week as have most equity-based oil ETFs, but an entry point in the mid-$50s could be very attractive, especially if XOP challenges $65 later this year.

Consumer Discretionary Select Sector SPDR (NYSE: XLY) XLY makes sense as an addition to the Manning ETF Portfolio not only because the ETF is home to the major cable companies that enable fans to watch some NFL games, but also because Manning is a pitchman for DirecTV (Nasdaq: DTV), an XLY holding. Manning has also done commercials for Sony (NYSE: SNY) and XLY is home to a few stocks that sell Sony TVs in their stores.

Posted-In: Long Ideas News Sector ETFs Short Ideas Specialty ETFs Futures Technicals Commodities Best of Benzinga


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