Calls Purchased on Demand Media, Inc. (DMD)

Shares of Demand Media, Inc.

are higher on the session by 1.22%, currently trading at $16.55. The stock has been moving largely lower over the past three months and is currently trading below the 50-day moving average. Options traders are buying calls on the name today. A short while ago the May 2011 $17.50 call was purchased 1,000 times, on the offer, on open interest of 114 contracts. Overall call volume is now running at 10.42x the daily average with 96% of all calls traded being purchases on the offer. Demand Media, Inc. is focused on an Internet-based model for the professional creation of content at scale. The company's business is comprised of two service offerings: Content & Media and Registrar.