General Mills Unseats Amazon As Most Reputable Firm

Internet stars Amazon.com and Google slipped from the top spots in an annual study issued Wednesday on major companies with the best reputations among U.S. consumers. The 2012 U.S. RepTrak Pulse study by the New York-based reputation management consultant Reputation Institute and Forbes Media, said food company General Mills (GIS) vaulted to first place this year, replacing Amazon.com (AMZN) which was No. 1 last year. Amazon fell to fifth place in