With operations that began more than 150 years ago, General Mills is a leading global manufacturer and marketer of branded consumer foods, such as ready-to-eat breakfast cereals, refrigerated dough and other baking items, snack foods, ice cream, and yogurt. Its portfolio of well-known brands includes Cheerios, Betty Crocker, Pillsbury, Haagen-Dazs, and Yoplait. The firm is also building out its portfolio of organic fare with the addition of Annie's in 2014. Sales outside the United States account for around one fourth of total revenue.