Fitbit Ionic

Fitbit Inc (NYSE: FIT)'s third-quarter earnings report demonstrated that the company manage to improve its profitability through higher sales and marketing efficiency, Morgan Stanley's Yuuji Anderson said in a research report. Fitbit reported a revenue of $392.5 million in the quarter and a...

Apple Inc. (NASDAQ: AAPL)’s taking swings at nearly everyone else with its latest product launches, so why should Fitbit Inc (NYSE: FIT) escape unscathed? “We view the Apple Smartwatch as the most relevant direct competitor to Fitbit’s Ionic Smartwatch launching ahead of the...

Fitbit Inc (NYSE: FIT) shares soared Thursday, as the fitness tracking smartwatch maker capitalized on the news that it has struck a partnership with DexCom, Inc. (NASDAQ: DXCM). At the time of writing Thursday late afternoon, Fitbit shares were jumping 10.49 percent to $6.54, its highest...

To celebrate the launch of Fitbit Inc (NYSE: FIT)'s first ever smartwatch (as opposed to a fitness tracker), the company is partnering with the streaming music provider Pandora Media Inc (NYSE: P). As part of the new agreement, Pandora will serve as the exclusive music streaming provider for Fitbit...