Alphabet (GOOG) Stock Price Target 2026

The average analyst price target for Alphabet is $267.70, 7.2% below the current price. Of 18 analysts, 17 rate it Buy and 1 Hold. Targets range from $165 to $460. The latest change came on Oct 29, 2026, when JP Morgan lowered its price target on Alphabet from $425 to $375 and kept an Overweight rating.

The Average Analyst Price Target for Alphabet is $267.70.

Price Target Range — 13 Quarters

Analyst Consensus — 18 Analysts

2S.Buy

15Buy

1Hold

Consensus RatingBuy# Analysts18Avg. Consensus PT$267.70Upside to Avg. PT-7.2%

Rating Trend — Last 9 Months

Latest Upgrades and Downgrades for Alphabet Stock

See all ratings →

Date	Firm	Analyst	Action	Rating Change	Price Target
Oct 29, 2026	JP Morgan	Doug Anmuth	PT Cut	Overweight	$425→$375
Oct 29, 2026	TD Cowen	John Blackledge	PT Cut	Buy	$485→$460
Oct 29, 2026	Scotiabank	Nat Schindler	PT Cut	Sector Outperform	$450→$375
Oct 15, 2026	JP Morgan	Doug Anmuth	PT Raise	Overweight	$420→$425
Oct 14, 2026	UBS	Stephen Ju	PT Raise	Neutral	$379→$380
Oct 8, 2026	TD Cowen	John Blackledge	PT Raise	Buy	$475→$485
Jul 23, 2026	JP Morgan	Rajat Gupta	PT Cut	Overweight	$460→$420
Jul 23, 2026	TD Cowen	John Blackledge	Maintained	Buy	$475
Jul 23, 2026	Oppenheimer	Jason Helfstein	PT Cut	Outperform	$445→$400
Jun 9, 2026	TD Cowen	John Blackledge	PT Raise	Buy	$450→$475
May 15, 2026	Oppenheimer	Jason Helfstein	PT Raise	Outperform	$425→$445
Apr 30, 2026	JP Morgan	Rajat Gupta	PT Raise	Overweight	$395→$460
Apr 30, 2026	TD Cowen	John Blackledge	PT Raise	Buy	$375→$450
Apr 30, 2026	Scotiabank	Nat Schindler	PT Raise	Sector Outperform	$400→$450
Apr 16, 2026	TD Cowen	John Blackledge	PT Raise	Buy	$365→$375
Feb 12, 2026	UBS	Stephen Ju	PT Raise	Neutral	$345→$348
Feb 5, 2026	Scotiabank	Nat Schindler	PT Raise	Sector Outperform	$375→$400
Feb 5, 2026	JP Morgan	Doug Anmuth	PT Raise	Overweight	$385→$395
Feb 5, 2026	TD Cowen	John Blackledge	PT Raise	Buy	$355→$365
Jan 22, 2026	Raymond James	Josh Beck	Upgrade	Outperform→Strong Buy	$315→$400