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Zebra Technologies Analyst Ratings and Price Targets | NASDAQ:ZBRA | Benzinga
Zebra Technologies Corp has a consensus price target of $313.77 based on the ratings of 14 analysts. The high is $425 issued by TD Cowen on October 30, 2024. The low is $225 issued by Morgan Stanley on October 14, 2022. The 3 most-recent analyst ratings were released by Baird, Morgan Stanley, and Barclays on June 4, 2025, May 28, 2025, and April 30, 2025, respectively. With an average price target of $287.67 between Baird, Morgan Stanley, and Barclays, there's an implied -4.11% downside for Zebra Technologies Corp from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Baird
Morgan Stanley
Barclays
UBS
Needham
1calculated from analyst ratings
Analyst Ratings for Zebra Technologies
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 06/04/2025 | Buy Now | 6.67% | Baird | Richard Eastman74% | $290 → $320 | Maintains | Outperform | Get Alert |
| 05/28/2025 | Buy Now | -6.67% | Morgan Stanley | Meta Marshall76% | $245 → $280 | Maintains | Equal-Weight | Get Alert |
| 04/30/2025 | Buy Now | -12.33% | Barclays | Tim Long75% | $326 → $263 | Maintains | Equal-Weight | Get Alert |
| 04/30/2025 | Buy Now | 36.67% | UBS | Damian Karas61% | $425 → $410 | Maintains | Buy | Get Alert |
| 04/30/2025 | Buy Now | -3.33% | Baird | Richard Eastman74% | $286 → $290 | Maintains | Outperform | Get Alert |
| 04/30/2025 | Buy Now | 8.33% | Needham | James Ricchiuti78% | $395 → $325 | Maintains | Buy | Get Alert |
| 04/14/2025 | Buy Now | -16.67% | Citigroup | Piyush Avasthy1% | $371 → $250 | Maintains | Neutral | Get Alert |
| 04/08/2025 | Buy Now | -22.67% | Morgan Stanley | Meta Marshall76% | $390 → $232 | Maintains | Equal-Weight | Get Alert |
| 04/08/2025 | Buy Now | -15.33% | Truist Securities | Jamie Cook70% | $379 → $254 | Maintains | Hold | Get Alert |
| 02/18/2025 | Buy Now | 41.67% | UBS | Damian Karas61% | $445 → $425 | Maintains | Buy | Get Alert |
| 02/18/2025 | Buy Now | 26.67% | Baird | Richard Eastman74% | $432 → $380 | Maintains | Outperform | Get Alert |
| 02/14/2025 | Buy Now | 26.33% | Truist Securities | Jamie Cook70% | $409 → $379 | Maintains | Hold | Get Alert |
| 02/14/2025 | Buy Now | 8.67% | Barclays | Tim Long75% | $407 → $326 | Maintains | Equal-Weight | Get Alert |
| 02/14/2025 | Buy Now | 30% | Morgan Stanley | Meta Marshall76% | $427 → $390 | Maintains | Equal-Weight | Get Alert |
| 02/14/2025 | Buy Now | 31.67% | Needham | James Ricchiuti78% | $430 → $395 | Maintains | Buy | Get Alert |
| 01/16/2025 | Buy Now | 36.33% | Truist Securities | Jamie Cook70% | $408 → $409 | Maintains | Hold | Get Alert |
| 01/14/2025 | Buy Now | 43.33% | Citigroup | Piyush Avasthy1% | → $430 | Initiates | → Neutral | Get Alert |
| 12/19/2024 | Buy Now | 36% | Truist Securities | Jamie Cook70% | $383 → $408 | Maintains | Hold | Get Alert |
| 12/17/2024 | Buy Now | 42.33% | Morgan Stanley | Meta Marshall76% | $400 → $427 | Maintains | Equal-Weight | Get Alert |
| 12/02/2024 | Buy Now | 33.33% | Morgan Stanley | Meta Marshall76% | $305 → $400 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 10/31/2024 | Buy Now | 35.67% | Barclays | Tim Long75% | $347 → $407 | Maintains | Equal-Weight | Get Alert |
| 10/30/2024 | Buy Now | 41.67% | TD Cowen | Joseph Giordano58% | $380 → $425 | Maintains | Buy | Get Alert |
| 10/30/2024 | Buy Now | 1.67% | Morgan Stanley | Meta Marshall76% | $290 → $305 | Maintains | Underweight | Get Alert |
| 10/30/2024 | Buy Now | 27.67% | Truist Securities | Jamie Cook70% | $379 → $383 | Reiterates | Hold → Hold | Get Alert |
| 10/30/2024 | Buy Now | 48.33% | UBS | Damian Karas61% | $390 → $445 | Maintains | Buy | Get Alert |
| 10/30/2024 | Buy Now | 38.33% | Baird | Richard Eastman74% | $380 → $415 | Maintains | Outperform | Get Alert |
| 10/30/2024 | Buy Now | 43.33% | Needham | James Ricchiuti78% | $394 → $430 | Maintains | Buy | Get Alert |
| 10/09/2024 | Buy Now | 26.33% | Truist Securities | Jamie Cook70% | $345 → $379 | Maintains | Hold | Get Alert |
| 08/02/2024 | Buy Now | 36.67% | Stephens & Co. | Tommy Moll73% | $380 → $410 | Maintains | Overweight | Get Alert |
| 07/31/2024 | Buy Now | 15.67% | Barclays | Tim Long75% | $314 → $347 | Maintains | Equal-Weight | Get Alert |
| 07/31/2024 | Buy Now | 26.67% | TD Cowen | Joseph Giordano58% | $375 → $380 | Maintains | Buy | Get Alert |
| 07/31/2024 | Buy Now | 25% | Baird | Richard Eastman74% | $355 → $375 | Maintains | Outperform | Get Alert |
| 07/31/2024 | Buy Now | 15% | Truist Securities | Jamie Cook70% | $315 → $345 | Reiterates | Hold → Hold | Get Alert |
| 07/31/2024 | Buy Now | 31.33% | Needham | James Ricchiuti78% | $370 → $394 | Maintains | Buy | Get Alert |
| 06/13/2024 | Buy Now | 1.67% | Exane BNP Paribas | Andrew Buscaglia53% | $258 → $305 | Upgrade | Underperform → Neutral | Get Alert |
| 05/16/2024 | Buy Now | 23.33% | Needham | James Ricchiuti78% | $352 → $370 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | 22.67% | UBS | Damian Karas61% | $340 → $368 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | 26.67% | Stephens & Co. | Tommy Moll73% | $335 → $380 | Maintains | Overweight | Get Alert |
| 05/01/2024 | Buy Now | 5% | Truist Securities | Jamie Cook70% | $300 → $315 | Reiterates | Hold → Hold | Get Alert |
| 05/01/2024 | Buy Now | 25% | TD Cowen | Joseph Giordano58% | $300 → $375 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | 10% | Baird | Richard Eastman74% | $312 → $330 | Maintains | Outperform | Get Alert |
| 05/01/2024 | Buy Now | 17.33% | Needham | James Ricchiuti78% | $320 → $352 | Maintains | Buy | Get Alert |
| 04/08/2024 | Buy Now | 12.33% | Wolfe Research | Nigel Coe65% | → $337 | Upgrade | Peer Perform → Outperform | Get Alert |
| 04/02/2024 | Buy Now | -2.67% | Barclays | Tim Long75% | → $292 | Initiates | → Equal-Weight | Get Alert |
| 03/14/2024 | Buy Now | — | Truist Securities | Jamie Cook70% | → $300 | Initiates | → Hold | Get Alert |
| 11/02/2023 | Buy Now | 13.33% | UBS | Damian Karas61% | $370 → $340 | Maintains | Buy | Get Alert |
| 11/01/2023 | Buy Now | — | Stephens & Co. | Tommy Moll73% | $350 → $300 | Maintains | Overweight | Get Alert |
| 11/01/2023 | Buy Now | -15% | Needham | James Ricchiuti78% | $285 → $255 | Maintains | Buy | Get Alert |
| 10/27/2023 | Buy Now | -30% | Morgan Stanley | Meta Marshall76% | $220 → $210 | Maintains | Underweight | Get Alert |
| 10/03/2023 | Buy Now | — | Keybanc | Ken Newman75% | — | Initiates | → Sector Weight | Get Alert |
| 09/20/2023 | Buy Now | -26.67% | Morgan Stanley | Meta Marshall76% | $260 → $220 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 09/05/2023 | Buy Now | -3.33% | TD Cowen | Joseph Giordano58% | $270 → $290 | Maintains | Outperform | Get Alert |
| 08/03/2023 | Buy Now | -10% | TD Cowen | Joseph Giordano58% | $350 → $270 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | -13.33% | Morgan Stanley | Meta Marshall76% | $295 → $260 | Maintains | Equal-Weight | Get Alert |
| 08/02/2023 | Buy Now | -5.67% | Baird | Richard Eastman74% | $322 → $283 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | — | Wolfe Research | Nigel Coe65% | — | Upgrade | Underperform → Peer Perform | Get Alert |
| 08/02/2023 | Buy Now | -8.33% | Credit Suisse | Guy Hardwick65% | $295 → $275 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | -5% | Needham | James Ricchiuti78% | → $285 | Reiterates | Buy → Buy | Get Alert |
| 06/22/2023 | Buy Now | -1.67% | Credit Suisse | Guy Hardwick65% | → $295 | Reiterates | Outperform → Outperform | Get Alert |
| 05/11/2023 | Buy Now | 16.67% | TD Cowen | Joseph Giordano58% | $375 → $350 | Maintains | Outperform | Get Alert |
| 05/03/2023 | Buy Now | -1.67% | Morgan Stanley | Meta Marshall76% | $305 → $295 | Maintains | Equal-Weight | Get Alert |
| 05/03/2023 | Buy Now | -1.67% | Credit Suisse | Guy Hardwick65% | $326 → $295 | Maintains | Outperform | Get Alert |
| 05/03/2023 | Buy Now | 7.33% | Baird | Richard Eastman74% | $365 → $322 | Maintains | Outperform | Get Alert |
| 05/03/2023 | Buy Now | 13.33% | Needham | James Ricchiuti78% | $385 → $340 | Maintains | Buy | Get Alert |
| 04/25/2023 | Buy Now | 8.67% | Credit Suisse | Guy Hardwick65% | $311 → $326 | Upgrade | Neutral → Outperform | Get Alert |
| 02/23/2023 | Buy Now | 3.67% | Credit Suisse | Guy Hardwick65% | $313 → $311 | Maintains | Neutral | Get Alert |
| 02/21/2023 | Buy Now | 33.33% | Stephens & Co. | Tommy Moll73% | $350 → $400 | Maintains | Overweight | Get Alert |
| 02/17/2023 | Buy Now | 28.33% | Needham | James Ricchiuti78% | $330 → $385 | Maintains | Buy | Get Alert |
| 02/09/2023 | Buy Now | 4.33% | Credit Suisse | Guy Hardwick65% | $319 → $313 | Downgrade | Outperform → Neutral | Get Alert |
| 12/20/2022 | Buy Now | 5% | Baird | Richard Eastman74% | $300 → $315 | Maintains | Outperform | Get Alert |
| 12/13/2022 | Buy Now | -13.33% | Morgan Stanley | Meta Marshall76% | $225 → $260 | Maintains | Equal-Weight | Get Alert |
| 12/13/2022 | Buy Now | 6.33% | Credit Suisse | Guy Hardwick65% | → $319 | Initiates | → Outperform | Get Alert |
| 12/01/2022 | Buy Now | — | Wolfe Research | Nigel Coe65% | — | Downgrade | Peer Perform → Underperform | Get Alert |
| 11/03/2022 | Buy Now | 48.33% | UBS | Damian Karas61% | $485 → $445 | Maintains | Buy | Get Alert |
| 11/02/2022 | Buy Now | — | Baird | Richard Eastman74% | $330 → $300 | Maintains | Outperform | Get Alert |
| 11/02/2022 | Buy Now | 10% | Needham | James Ricchiuti78% | $450 → $330 | Maintains | Buy | Get Alert |
| 10/14/2022 | Buy Now | -25% | Morgan Stanley | Erik Lapinski1% | $335 → $225 | Maintains | Equal-Weight | Get Alert |
| 08/04/2022 | Buy Now | 65% | UBS | Damian Karas61% | $510 → $495 | Maintains | Buy | Get Alert |
| 08/03/2022 | Buy Now | 66.67% | Stephens & Co. | Tommy Moll73% | $600 → $500 | Maintains | Overweight | Get Alert |
| 08/03/2022 | Buy Now | 50% | Needham | James Ricchiuti78% | $500 → $450 | Maintains | Buy | Get Alert |
FAQ
What is the target price for Zebra Technologies (ZBRA) stock?
The latest price target for Zebra Technologies (NASDAQ:ZBRA) was reported by Baird on June 4, 2025. The analyst firm set a price target for $320.00 expecting ZBRA to rise to within 12 months (a possible 6.67% upside). 34 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Zebra Technologies (ZBRA)?
The latest analyst rating for Zebra Technologies (NASDAQ:ZBRA) was provided by Baird, and Zebra Technologies maintained their outperform rating.
When was the last upgrade for Zebra Technologies (ZBRA)?
The last upgrade for Zebra Technologies Corp happened on December 2, 2024 when Morgan Stanley raised their price target to $400. Morgan Stanley previously had an underweight for Zebra Technologies Corp.
When was the last downgrade for Zebra Technologies (ZBRA)?
The last downgrade for Zebra Technologies Corp happened on September 20, 2023 when Morgan Stanley changed their price target from $260 to $220 for Zebra Technologies Corp.
When is the next analyst rating going to be posted or updated for Zebra Technologies (ZBRA)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Zebra Technologies, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Zebra Technologies was filed on June 4, 2025 so you should expect the next rating to be made available sometime around June 4, 2026.
Is the Analyst Rating Zebra Technologies (ZBRA) correct?
While ratings are subjective and will change, the latest Zebra Technologies (ZBRA) rating was a maintained with a price target of $290.00 to $320.00. The current price Zebra Technologies (ZBRA) is trading at is $300.00, which is within the analyst’s predicted range.
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