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Planet Fitness Inc has a consensus price target of $102.72 based on the ratings of 25 analysts. The high is $130 issued by Guggenheim on December 10, 2025. The low is $45 issued by Exane BNP Paribas on October 16, 2023. The 3 most-recent analyst ratings were released by Canaccord Genuity, Keybanc, and Wells Fargo on April 10, 2026, March 12, 2026, and March 11, 2026, respectively. With an average price target of $104 between Canaccord Genuity, Keybanc, and Wells Fargo, there's an implied 39.69% upside for Planet Fitness Inc from these most-recent analyst ratings.
1calculated from analyst ratings
The latest price target for Planet Fitness (NYSE:PLNT) was reported by Canaccord Genuity on April 10, 2026. The analyst firm set a price target for $122.00 expecting PLNT to rise to within 12 months (a possible 63.87% upside). 26 analyst firms have reported ratings in the last year.
The latest analyst rating for Planet Fitness (NYSE:PLNT) was provided by Canaccord Genuity, and Planet Fitness maintained their buy rating.
The last upgrade for Planet Fitness Inc happened on May 22, 2025 when Stifel raised their price target to $120. Stifel previously had a hold for Planet Fitness Inc.
The last downgrade for Planet Fitness Inc happened on November 8, 2024 when Macquarie changed their price target from $91 to $99 for Planet Fitness Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Planet Fitness, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Planet Fitness was filed on April 10, 2026 so you should expect the next rating to be made available sometime around April 10, 2027.
While ratings are subjective and will change, the latest Planet Fitness (PLNT) rating was a maintained with a price target of $128.00 to $122.00. The current price Planet Fitness (PLNT) is trading at is $74.45, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
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| Buy Now | Get Alert | ||||||
|---|---|---|---|---|---|---|---|
| 04/10/2026 | Buy Now | 63.87% | Canaccord Genuity | $128 → $122 | Maintains | Buy | Get Alert |
| 03/12/2026 | Buy Now | 34.32% | Keybanc | → $100 | Initiates | → Overweight | Get Alert |
| 03/11/2026 | Buy Now | 20.89% | Wells Fargo | → $90 | Initiates | → Overweight | Get Alert |
| 02/25/2026 | Buy Now | 41.03% | JP Morgan | $120 → $105 | Maintains | Overweight | Get Alert |
| 02/25/2026 | Buy Now | 61.18% | RBC Capital | $130 → $120 | Maintains | Outperform | Get Alert |
| 01/29/2026 | Buy Now | 34.32% | Macquarie | $112 → $100 | Maintains | Neutral | Get Alert |
| 01/21/2026 | Buy Now | 88.05% | Canaccord Genuity | $139 → $140 | Maintains | Buy | Get Alert |
| 01/16/2026 | Buy Now | 71.93% | Morgan Stanley | $123 → $128 | Maintains | Overweight | Get Alert |
| 12/10/2025 | Buy Now | 74.61% | Guggenheim | → $130 | Initiates | → Buy | Get Alert |
| 11/17/2025 | Buy Now | 86.7% | Canaccord Genuity | $130 → $139 | Maintains | Buy | Get Alert |
| 11/14/2025 | Buy Now | 74.61% | Stifel | $125 → $130 | Maintains | Buy | Get Alert |
| 11/14/2025 | Buy Now | 61.18% | RBC Capital | $115 → $120 | Maintains | Outperform | Get Alert |
| 11/12/2025 | Buy Now | 65.21% | Morgan Stanley | $119 → $123 | Maintains | Overweight | Get Alert |
| 11/11/2025 | Buy Now | 47.75% | Macquarie | $105 → $110 | Maintains | Neutral | Get Alert |
| 11/07/2025 | Buy Now | 74.61% | Canaccord Genuity | $126 → $130 | Maintains | Buy | Get Alert |
| 11/07/2025 | Buy Now | 47.75% | JP Morgan | $108 → $110 | Maintains | Overweight | Get Alert |
| 11/07/2025 | Buy Now | 54.47% | RBC Capital | $110 → $115 | Maintains | Outperform | Get Alert |
| 10/27/2025 | Buy Now | 59.84% | Morgan Stanley | $112 → $119 | Maintains | Overweight | Get Alert |
| 10/17/2025 | Buy Now | 67.9% | UBS | → $125 | Initiates | → Buy | Get Alert |
| 09/15/2025 | Buy Now | 69.24% | Canaccord Genuity | $126 → $126 | Maintains | Buy | Get Alert |
| 08/07/2025 | Buy Now | 63.87% | Raymond James | $110 → $122 | Maintains | Strong Buy | Get Alert |
| 06/12/2025 | Buy Now | 69.24% | Canaccord Genuity | $120 → $126 | Maintains | Buy | Get Alert |
| 05/22/2025 | Buy Now | 61.18% | Stifel | $82 → $120 | Upgrade | Hold → Buy | Get Alert |
| 05/13/2025 | Buy Now | 27.6% | Macquarie | $95 → $95 | Maintains | Neutral | Get Alert |
| 05/12/2025 | Buy Now | 47.75% | Guggenheim | $110 → $110 | Reiterates | Buy → Buy | Get Alert |
| 05/09/2025 | Buy Now | 50.44% | Morgan Stanley | $111 → $112 | Maintains | Overweight | Get Alert |
| 04/14/2025 | Buy Now | 47.75% | Guggenheim | $105 → $110 | Maintains | Buy | Get Alert |
| 03/31/2025 | Buy Now | 47.75% | BMO Capital | $100 → $110 | Maintains | Outperform | Get Alert |
| 03/13/2025 | Buy Now | 61.18% | Canaccord Genuity | → $120 | Initiates | → Buy | Get Alert |
| 02/28/2025 | Buy Now | 10.14% | Stifel | $90 → $82 | Maintains | Hold | Get Alert |
| 02/27/2025 | Buy Now | 27.6% | Macquarie | $99 → $95 | Maintains | Neutral | Get Alert |
| 02/27/2025 | Buy Now | 41.03% | Guggenheim | $105 → $105 | Reiterates | Buy → Buy | Get Alert |
| 02/26/2025 | Buy Now | 47.75% | RBC Capital | $120 → $110 | Maintains | Outperform | Get Alert |
| 02/26/2025 | Buy Now | 54.47% | Roth MKM | $110 → $115 | Reiterates | Buy → Buy | Get Alert |
| 02/24/2025 | Buy Now | 61.18% | RBC Capital | $120 → $120 | Reiterates | Outperform → Outperform | Get Alert |
| 01/21/2025 | Buy Now | 16.86% | DA Davidson | $87 → $87 | Maintains | Neutral | Get Alert |
| 01/17/2025 | Buy Now | 20.89% | Stifel | $85 → $90 | Maintains | Hold | Get Alert |
| 01/17/2025 | Buy Now | 34.32% | JP Morgan | $90 → $100 | Maintains | Overweight | Get Alert |
| 01/15/2025 | Buy Now | 61.18% | RBC Capital | $120 → $120 | Reiterates | Outperform → Outperform | Get Alert |
| 01/06/2025 | Buy Now | 65.21% | Piper Sandler | $115 → $123 | Maintains | Overweight | Get Alert |
| 12/17/2024 | Buy Now | 61.18% | RBC Capital | $110 → $120 | Maintains | Outperform | Get Alert |
| 11/29/2024 | Buy Now | 16.86% | DA Davidson | $70 → $87 | Maintains | Neutral | Get Alert |
| 11/08/2024 | Buy Now | 32.98% | Macquarie | $91 → $99 | Downgrade | Outperform → Neutral | Get Alert |
| 11/08/2024 | Buy Now | 47.75% | Raymond James | $92 → $110 | Maintains | Strong Buy | Get Alert |
| 11/08/2024 | Buy Now | 47.75% | RBC Capital | $87 → $110 | Maintains | Outperform | Get Alert |
| 11/08/2024 | Buy Now | 20.89% | JP Morgan | $80 → $90 | Maintains | Overweight | Get Alert |
| 11/08/2024 | Buy Now | 47.75% | Baird | $92 → $110 | Maintains | Outperform | Get Alert |
| 10/29/2024 | Buy Now | 19.54% | Morgan Stanley | $84 → $89 | Maintains | Overweight | Get Alert |
| 10/16/2024 | Buy Now | 0.74% | Stifel | $70 → $75 | Maintains | Hold | Get Alert |
| 09/27/2024 | Buy Now | -4.63% | Deutsche Bank | → $71 | Initiates | → Hold | Get Alert |
| 09/06/2024 | Buy Now | 34.32% | B of A Securities | $95 → $100 | Maintains | Buy | Get Alert |
| 08/26/2024 | Buy Now | 23.57% | Baird | $92 → $92 | Maintains | Outperform | Get Alert |
| 08/07/2024 | Buy Now | 7.45% | JP Morgan | $78 → $80 | Maintains | Overweight | Get Alert |
| 08/07/2024 | Buy Now | 16.86% | RBC Capital | $77 → $87 | Maintains | Outperform | Get Alert |
| 08/07/2024 | Buy Now | 18.2% | Roth MKM | $73 → $88 | Maintains | Buy | Get Alert |
| 08/07/2024 | Buy Now | 23.57% | Baird | $88 → $92 | Maintains | Outperform | Get Alert |
| 08/07/2024 | Buy Now | 16.86% | BMO Capital | $80 → $87 | Reiterates | Outperform → Outperform | Get Alert |
| 07/11/2024 | Buy Now | 19.54% | Piper Sandler | $80 → $89 | Maintains | Overweight | Get Alert |
| 06/24/2024 | Buy Now | 23.57% | TD Cowen | $66 → $92 | Upgrade | Hold → Buy | Get Alert |
| 06/14/2024 | Buy Now | 6.11% | Morgan Stanley | $79 → $79 | Maintains | Overweight | Get Alert |
| 06/14/2024 | Buy Now | -16.72% | DA Davidson | $62 → $62 | Maintains | Neutral | Get Alert |
| 06/10/2024 | Buy Now | 34.32% | Jefferies | $62 → $100 | Upgrade | Hold → Buy | Get Alert |
| 05/14/2024 | Buy Now | 4.77% | JP Morgan | $68 → $78 | Upgrade | Neutral → Overweight | Get Alert |
| 05/10/2024 | Buy Now | 7.45% | Raymond James | $75 → $80 | Maintains | Strong Buy | Get Alert |
| 05/10/2024 | Buy Now | 3.43% | RBC Capital | $80 → $77 | Maintains | Outperform | Get Alert |
| 05/10/2024 | Buy Now | 18.2% | Baird | $80 → $88 | Maintains | Outperform | Get Alert |
| 05/10/2024 | Buy Now | -5.98% | Stifel | $80 → $70 | Downgrade | Buy → Hold | Get Alert |
| 05/09/2024 | Buy Now | -16.72% | DA Davidson | $62 → $62 | Maintains | Neutral | Get Alert |
| 04/01/2024 | Buy Now | 6.11% | Morgan Stanley | $79 → $79 | Reiterates | Overweight → Overweight | Get Alert |
| 03/05/2024 | Buy Now | 7.45% | RBC Capital | $74 → $80 | Maintains | Outperform | Get Alert |
| 02/26/2024 | Buy Now | -3.29% | JP Morgan | $75 → $72 | Maintains | Neutral | Get Alert |
| 02/23/2024 | Buy Now | 6.11% | Morgan Stanley | $83 → $79 | Maintains | Overweight | Get Alert |
| 02/23/2024 | Buy Now | 7.45% | Stifel | $85 → $80 | Maintains | Buy | Get Alert |
| 02/05/2024 | Buy Now | -16.72% | DA Davidson | → $62 | Reiterates | Neutral → Neutral | Get Alert |
| 01/19/2024 | Buy Now | 14.17% | Stifel | $72 → $85 | Maintains | Buy | Get Alert |
| 01/11/2024 | Buy Now | 19.54% | Piper Sandler | $88 → $89 | Maintains | Overweight | Get Alert |
| 11/09/2023 | Buy Now | -0.6% | Morgan Stanley | $65 → $74 | Maintains | Overweight | Get Alert |
| 11/08/2023 | Buy Now | -0.6% | RBC Capital | $68 → $74 | Maintains | Outperform | Get Alert |
| 11/08/2023 | Buy Now | -1.95% | Raymond James | $66 → $73 | Maintains | Strong Buy | Get Alert |
| 10/16/2023 | Buy Now | -39.56% | Exane BNP Paribas | → $45 | Upgrade | Underperform → Neutral | Get Alert |
| 09/27/2023 | Buy Now | -16.72% | Morgan Stanley | → $62 | Assumes | → Overweight | Get Alert |
| 09/19/2023 | Buy Now | -30.15% | JP Morgan | $70 → $52 | Downgrade | Overweight → Neutral | Get Alert |
| 09/18/2023 | Buy Now | -5.98% | Guggenheim | $80 → $70 | Maintains | Buy | Get Alert |
| 09/18/2023 | Buy Now | -11.35% | Raymond James | $87 → $66 | Maintains | Strong Buy | Get Alert |
| 09/18/2023 | Buy Now | -24.78% | Jefferies | $90 → $56 | Downgrade | Buy → Hold | Get Alert |
| 09/15/2023 | Buy Now | -26.12% | TD Cowen | $72 → $55 | Downgrade | Outperform → Market Perform | Get Alert |
| 08/30/2023 | Buy Now | 3.43% | Macquarie | $85 → $77 | Maintains | Outperform | Get Alert |
| 08/08/2023 | Buy Now | -3.29% | TD Cowen | $80 → $72 | Maintains | Outperform | Get Alert |
| 08/04/2023 | Buy Now | 12.83% | Morgan Stanley | $88 → $84 | Maintains | Overweight | Get Alert |
| 08/04/2023 | Buy Now | -11.35% | DA Davidson | $67 → $66 | Maintains | Neutral | Get Alert |
| 08/04/2023 | Buy Now | 7.45% | B of A Securities | $95 → $80 | Maintains | Buy | Get Alert |
| 08/04/2023 | Buy Now | 4.77% | RBC Capital | $86 → $78 | Maintains | Outperform | Get Alert |
| 08/04/2023 | Buy Now | 16.86% | Baird | $95 → $87 | Maintains | Outperform | Get Alert |
| 06/23/2023 | Buy Now | -23.44% | Exane BNP Paribas | → $57 | Downgrade | Neutral → Underperform | Get Alert |
| 06/14/2023 | Buy Now | 10.14% | Stifel | $78 → $82 | Maintains | Buy | Get Alert |
| 05/19/2023 | Buy Now | 15.51% | RBC Capital | → $86 | Initiates | → Outperform | Get Alert |
| 05/08/2023 | Buy Now | -10.01% | DA Davidson | $87 → $67 | Maintains | Neutral | Get Alert |
| 05/05/2023 | Buy Now | 14.17% | Macquarie | $95 → $85 | Maintains | Outperform | Get Alert |
| 05/05/2023 | Buy Now | 18.2% | Morgan Stanley | $93 → $88 | Maintains | Overweight | Get Alert |
| 05/05/2023 | Buy Now | 16.86% | Raymond James | $95 → $87 | Maintains | Strong Buy | Get Alert |