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Planet Fitness Inc has a consensus price target of $84.44 based on the ratings of 25 analysts. The high is $128 issued by Morgan Stanley on January 16, 2026. The low is $45 issued by Macquarie on May 8, 2026. The 3 most-recent analyst ratings were released by JP Morgan, Roth Capital, and UBS on July 9, 2026, May 20, 2026, and May 15, 2026, respectively. With an average price target of $68.33 between JP Morgan, Roth Capital, and UBS, there's an implied 33.96% upside for Planet Fitness Inc from these most-recent analyst ratings.
1calculated from analyst ratings
The latest price target for Planet Fitness (NYSE:PLNT) was reported by JP Morgan on July 9, 2026. The analyst firm set a price target for $62.00 expecting PLNT to rise to within 12 months (a possible 21.54% upside). 36 analyst firms have reported ratings in the last year.
The latest analyst rating for Planet Fitness (NYSE:PLNT) was provided by JP Morgan, and Planet Fitness maintained their overweight rating.
The last upgrade for Planet Fitness Inc happened on May 22, 2025 when Stifel raised their price target to $120. Stifel previously had a hold for Planet Fitness Inc.
The last downgrade for Planet Fitness Inc happened on May 8, 2026 when TD Cowen changed their price target from $90 to $50 for Planet Fitness Inc.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Planet Fitness, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Planet Fitness was filed on July 9, 2026 so you should expect the next rating to be made available sometime around July 9, 2027.
While ratings are subjective and will change, the latest Planet Fitness (PLNT) rating was a maintained with a price target of $60.00 to $62.00. The current price Planet Fitness (PLNT) is trading at is $51.01, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
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| Buy Now | Get Alert | ||||||
|---|---|---|---|---|---|---|---|
| 07/09/2026 | Buy Now | 21.54% | JP Morgan | $60 → $62 | Maintains | Overweight | Get Alert |
| 05/20/2026 | Buy Now | 25.47% | Roth Capital | $109 → $64 | Maintains | Buy | Get Alert |
| 05/15/2026 | Buy Now | 54.87% | UBS | $120 → $79 | Maintains | Buy | Get Alert |
| 05/08/2026 | Buy Now | -11.78% | Macquarie | $90 → $45 | Maintains | Neutral | Get Alert |
| 05/08/2026 | Buy Now | -1.98% | TD Cowen | $90 → $50 | Downgrade | Buy → Hold | Get Alert |
| 05/08/2026 | Buy Now | 7.82% | RBC Capital | $85 → $55 | Maintains | Outperform | Get Alert |
| 05/08/2026 | Buy Now | 86.24% | Guggenheim | $126 → $95 | Maintains | Buy | Get Alert |
| 05/08/2026 | Buy Now | 27.43% | Wells Fargo | $80 → $65 | Maintains | Overweight | Get Alert |
| 05/08/2026 | Buy Now | 27.43% | Keybanc | $100 → $65 | Maintains | Overweight | Get Alert |
| 05/08/2026 | Buy Now | 15.66% | B of A Securities | $110 → $59 | Downgrade | Buy → Neutral | Get Alert |
| 05/05/2026 | Buy Now | 56.83% | Wells Fargo | $90 → $80 | Maintains | Overweight | Get Alert |
| 05/05/2026 | Buy Now | 96.04% | Baird | $112 → $100 | Maintains | Outperform | Get Alert |
| 04/29/2026 | Buy Now | 76.44% | TD Cowen | $100 → $90 | Maintains | Buy | Get Alert |
| 04/29/2026 | Buy Now | 66.63% | RBC Capital | $120 → $85 | Maintains | Outperform | Get Alert |
| 04/24/2026 | Buy Now | 76.44% | Stifel | $105 → $90 | Maintains | Buy | Get Alert |
| 04/10/2026 | Buy Now | 139.17% | Canaccord Genuity | $128 → $122 | Maintains | Buy | Get Alert |
| 03/12/2026 | Buy Now | 96.04% | Keybanc | → $100 | Initiates | → Overweight | Get Alert |
| 03/11/2026 | Buy Now | 76.44% | Wells Fargo | → $90 | Initiates | → Overweight | Get Alert |
| 02/25/2026 | Buy Now | 105.84% | JP Morgan | $120 → $105 | Maintains | Overweight | Get Alert |
| 02/25/2026 | Buy Now | 135.25% | RBC Capital | $130 → $120 | Maintains | Outperform | Get Alert |
| 01/29/2026 | Buy Now | 96.04% | Macquarie | $112 → $100 | Maintains | Neutral | Get Alert |
| 01/21/2026 | Buy Now | 174.46% | Canaccord Genuity | $139 → $140 | Maintains | Buy | Get Alert |
| 01/16/2026 | Buy Now | 150.93% | Morgan Stanley | $123 → $128 | Maintains | Overweight | Get Alert |
| 12/10/2025 | Buy Now | 154.85% | Guggenheim | → $130 | Initiates | → Buy | Get Alert |
| 11/17/2025 | Buy Now | 172.5% | Canaccord Genuity | $130 → $139 | Maintains | Buy | Get Alert |
| 11/14/2025 | Buy Now | 154.85% | Stifel | $125 → $130 | Maintains | Buy | Get Alert |
| 11/14/2025 | Buy Now | 135.25% | RBC Capital | $115 → $120 | Maintains | Outperform | Get Alert |
| 11/12/2025 | Buy Now | 141.13% | Morgan Stanley | $119 → $123 | Maintains | Overweight | Get Alert |
| 11/11/2025 | Buy Now | 115.64% | Macquarie | $105 → $110 | Maintains | Neutral | Get Alert |
| 11/07/2025 | Buy Now | 154.85% | Canaccord Genuity | $126 → $130 | Maintains | Buy | Get Alert |
| 11/07/2025 | Buy Now | 115.64% | JP Morgan | $108 → $110 | Maintains | Overweight | Get Alert |
| 11/07/2025 | Buy Now | 125.45% | RBC Capital | $110 → $115 | Maintains | Outperform | Get Alert |
| 10/27/2025 | Buy Now | 133.29% | Morgan Stanley | $112 → $119 | Maintains | Overweight | Get Alert |
| 10/17/2025 | Buy Now | 145.05% | UBS | → $125 | Initiates | → Buy | Get Alert |
| 09/15/2025 | Buy Now | 147.01% | Canaccord Genuity | $126 → $126 | Maintains | Buy | Get Alert |
| 08/07/2025 | Buy Now | 139.17% | Raymond James | $110 → $122 | Maintains | Strong Buy | Get Alert |
| 06/12/2025 | Buy Now | 147.01% | Canaccord Genuity | $120 → $126 | Maintains | Buy | Get Alert |
| 05/22/2025 | Buy Now | 135.25% | Stifel | $82 → $120 | Upgrade | Hold → Buy | Get Alert |
| 05/13/2025 | Buy Now | 86.24% | Macquarie | $95 → $95 | Maintains | Neutral | Get Alert |
| 05/12/2025 | Buy Now | 115.64% | Guggenheim | $110 → $110 | Reiterates | Buy → Buy | Get Alert |
| 05/09/2025 | Buy Now | 119.56% | Morgan Stanley | $111 → $112 | Maintains | Overweight | Get Alert |
| 04/14/2025 | Buy Now | 115.64% | Guggenheim | $105 → $110 | Maintains | Buy | Get Alert |
| 03/31/2025 | Buy Now | 115.64% | BMO Capital | $100 → $110 | Maintains | Outperform | Get Alert |
| 03/13/2025 | Buy Now | 135.25% | Canaccord Genuity | → $120 | Initiates | → Buy | Get Alert |
| 02/28/2025 | Buy Now | 60.75% | Stifel | $90 → $82 | Maintains | Hold | Get Alert |
| 02/27/2025 | Buy Now | 86.24% | Macquarie | $99 → $95 | Maintains | Neutral | Get Alert |
| 02/27/2025 | Buy Now | 105.84% | Guggenheim | $105 → $105 | Reiterates | Buy → Buy | Get Alert |
| 02/26/2025 | Buy Now | 115.64% | RBC Capital | $120 → $110 | Maintains | Outperform | Get Alert |
| 02/26/2025 | Buy Now | 125.45% | Roth MKM | $110 → $115 | Reiterates | Buy → Buy | Get Alert |
| 02/24/2025 | Buy Now | 135.25% | RBC Capital | $120 → $120 | Reiterates | Outperform → Outperform | Get Alert |
| 01/21/2025 | Buy Now | 70.55% | DA Davidson | $87 → $87 | Maintains | Neutral | Get Alert |
| 01/17/2025 | Buy Now | 76.44% | Stifel | $85 → $90 | Maintains | Hold | Get Alert |
| 01/17/2025 | Buy Now | 96.04% | JP Morgan | $90 → $100 | Maintains | Overweight | Get Alert |
| 01/15/2025 | Buy Now | 135.25% | RBC Capital | $120 → $120 | Reiterates | Outperform → Outperform | Get Alert |
| 01/06/2025 | Buy Now | 141.13% | Piper Sandler | $115 → $123 | Maintains | Overweight | Get Alert |
| 12/17/2024 | Buy Now | 135.25% | RBC Capital | $110 → $120 | Maintains | Outperform | Get Alert |
| 11/29/2024 | Buy Now | 70.55% | DA Davidson | $70 → $87 | Maintains | Neutral | Get Alert |
| 11/08/2024 | Buy Now | 94.08% | Macquarie | $91 → $99 | Downgrade | Outperform → Neutral | Get Alert |
| 11/08/2024 | Buy Now | 115.64% | Raymond James | $92 → $110 | Maintains | Strong Buy | Get Alert |
| 11/08/2024 | Buy Now | 115.64% | RBC Capital | $87 → $110 | Maintains | Outperform | Get Alert |
| 11/08/2024 | Buy Now | 76.44% | JP Morgan | $80 → $90 | Maintains | Overweight | Get Alert |
| 11/08/2024 | Buy Now | 115.64% | Baird | $92 → $110 | Maintains | Outperform | Get Alert |
| 10/29/2024 | Buy Now | 74.48% | Morgan Stanley | $84 → $89 | Maintains | Overweight | Get Alert |
| 10/16/2024 | Buy Now | 47.03% | Stifel | $70 → $75 | Maintains | Hold | Get Alert |
| 09/27/2024 | Buy Now | 39.19% | Deutsche Bank | → $71 | Initiates | → Hold | Get Alert |
| 09/06/2024 | Buy Now | 96.04% | B of A Securities | $95 → $100 | Maintains | Buy | Get Alert |
| 08/26/2024 | Buy Now | 80.36% | Baird | $92 → $92 | Maintains | Outperform | Get Alert |
| 08/07/2024 | Buy Now | 56.83% | JP Morgan | $78 → $80 | Maintains | Overweight | Get Alert |
| 08/07/2024 | Buy Now | 70.55% | RBC Capital | $77 → $87 | Maintains | Outperform | Get Alert |
| 08/07/2024 | Buy Now | 72.52% | Roth MKM | $73 → $88 | Maintains | Buy | Get Alert |
| 08/07/2024 | Buy Now | 80.36% | Baird | $88 → $92 | Maintains | Outperform | Get Alert |
| 08/07/2024 | Buy Now | 70.55% | BMO Capital | $80 → $87 | Reiterates | Outperform → Outperform | Get Alert |
| 07/11/2024 | Buy Now | 74.48% | Piper Sandler | $80 → $89 | Maintains | Overweight | Get Alert |
| 06/24/2024 | Buy Now | 80.36% | TD Cowen | $66 → $92 | Upgrade | Hold → Buy | Get Alert |
| 06/14/2024 | Buy Now | 54.87% | Morgan Stanley | $79 → $79 | Maintains | Overweight | Get Alert |
| 06/14/2024 | Buy Now | 21.54% | DA Davidson | $62 → $62 | Maintains | Neutral | Get Alert |
| 06/10/2024 | Buy Now | 96.04% | Jefferies | $62 → $100 | Upgrade | Hold → Buy | Get Alert |
| 05/14/2024 | Buy Now | 52.91% | JP Morgan | $68 → $78 | Upgrade | Neutral → Overweight | Get Alert |
| 05/10/2024 | Buy Now | 56.83% | Raymond James | $75 → $80 | Maintains | Strong Buy | Get Alert |
| 05/10/2024 | Buy Now | 50.95% | RBC Capital | $80 → $77 | Maintains | Outperform | Get Alert |
| 05/10/2024 | Buy Now | 72.52% | Baird | $80 → $88 | Maintains | Outperform | Get Alert |
| 05/10/2024 | Buy Now | 37.23% | Stifel | $80 → $70 | Downgrade | Buy → Hold | Get Alert |
| 05/09/2024 | Buy Now | 21.54% | DA Davidson | $62 → $62 | Maintains | Neutral | Get Alert |
| 04/01/2024 | Buy Now | 54.87% | Morgan Stanley | $79 → $79 | Reiterates | Overweight → Overweight | Get Alert |
| 03/05/2024 | Buy Now | 56.83% | RBC Capital | $74 → $80 | Maintains | Outperform | Get Alert |
| 02/26/2024 | Buy Now | 41.15% | JP Morgan | $75 → $72 | Maintains | Neutral | Get Alert |
| 02/23/2024 | Buy Now | 54.87% | Morgan Stanley | $83 → $79 | Maintains | Overweight | Get Alert |
| 02/23/2024 | Buy Now | 56.83% | Stifel | $85 → $80 | Maintains | Buy | Get Alert |
| 02/05/2024 | Buy Now | 21.54% | DA Davidson | → $62 | Reiterates | Neutral → Neutral | Get Alert |
| 01/19/2024 | Buy Now | 66.63% | Stifel | $72 → $85 | Maintains | Buy | Get Alert |
| 01/11/2024 | Buy Now | 74.48% | Piper Sandler | $88 → $89 | Maintains | Overweight | Get Alert |
| 11/09/2023 | Buy Now | 45.07% | Morgan Stanley | $65 → $74 | Maintains | Overweight | Get Alert |
| 11/08/2023 | Buy Now | 45.07% | RBC Capital | $68 → $74 | Maintains | Outperform | Get Alert |
| 11/08/2023 | Buy Now | 43.11% | Raymond James | $66 → $73 | Maintains | Strong Buy | Get Alert |
| 10/16/2023 | Buy Now | -11.78% | Exane BNP Paribas | → $45 | Upgrade | Underperform → Neutral | Get Alert |
| 09/27/2023 | Buy Now | 21.54% | Morgan Stanley | → $62 | Assumes | → Overweight | Get Alert |
| 09/19/2023 | Buy Now | 1.94% | JP Morgan | $70 → $52 | Downgrade | Overweight → Neutral | Get Alert |
| 09/18/2023 | Buy Now | 37.23% | Guggenheim | $80 → $70 | Maintains | Buy | Get Alert |
| 09/18/2023 | Buy Now | 29.39% | Raymond James | $87 → $66 | Maintains | Strong Buy | Get Alert |
| 09/18/2023 | Buy Now | 9.78% | Jefferies | $90 → $56 | Downgrade | Buy → Hold | Get Alert |