Mobile Value-added Services Market Demand, Trends, Industry, Analysis Report and Forecast 2020-2027

Japan, Japan, Fri, 16 Jul 2021 02:20:16 / Comserve Inc. / -- Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Alphabet Inc., and One97 Communication.

As per analysis by Research Dive, the global mobile value-added services market was valued at $479.0 billion in 2019, and is projected to reach $1,464.1 billion by 2027, at a CAGR of 15.3%.

Impact Analysis of COVID-19 on the Global Mobile Value-added Services Market:

The coronavirus pandemic has had a positive impact on the growth of mobile value-added services market. Owing to COVID-19, majority of the countries followed a complete shutdown which increased stay-at-home orders and as a result, increase in the usage of mobile value-added services and solutions. For instance, the mobile value-added services like video calling services have also increased as a result of the contactless measures undertaken by the government bodies to minimize the spread of coronavirus. In addition to this, people are choosing to pay with their phones instead of touching cash or credit cards. As a result, the mobile value-added services (VAS) market will witness a positive impact during the forecast period owing to the widespread growth of the coronavirus pandemic.

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Global Mobile Value-added Services Market Analysis:

Increase in the usage of mobile applications and mobile web is one of the major factors driving the growth of the mobile value-added services market. Increase in the social networking applications and mobile payments is helping support the mobile value-added services market size. Rising demand for entertainment services on mobile software's is also a key-trend being witnessed in the mobile value-added services market, thereby resulting in the growth of online video content, live TV shows & events and localized vernacular content. These are few factors driving the growth of the mobile value-added services.

Lack of privacy is the key challenge faced by mobile value-added service market. With the increase in technological advancements and new innovations, it is important to safeguard the data and information. Lack of government initiatives and limited ways of consumer authentications for the services that involve exchange of sensitive information such as payments may also limit the markets growth.

Mobile value-added services are the additional features provided by the service operators at a premium to their customers along with other voice communication services. Increase in the usage of mobiles, smartphones and tablets along with the rollout of technologies like 4G and 5G network services in the market has created significant opportunities for the mobile value-added service providers.

On the basis of solution, mobile value-added services are segmented into short messaging service (SMS), multimedia messaging service (mms), location-based services, mobile email & instant messaging, mobile money, mobile advertising, and mobile infotainment.
The short messaging service (SMS) segment was the highest contributor to the market, with $94.1 billion in 2019, and is estimated to reach $265.7 billion by 2027, at a CAGR of 14.2% during the forecast period.

Asia-Pacific market was the highest revenue contributor, accounting for $153.9 billion in 2019, and is estimated to reach $455.8 billion by 2027, with a CAGR of 14.9%. The increasing prevalence of smartphones in emerging economies such as China and India are driving the APAC MVAS market. Additionally, the reduced smartphone prices due to increased competition among manufacturers and service providers are further expected to expand the consumer base and thereby aid the mobile value-added services market.

Some of the significant mobile value-added service market players are Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Alphabet Inc., and One97 Communication.

On the basis of end-user, mobile value-added services are bifurcated into small & medium businesses and large enterprises.
The large enterprises segment was the highest contributor to the market, with $286.6 billion in 2019, and is estimated to reach $715.0 billion by 2027, at a CAGR of 12.4% during the forecast period.

On the basis of vertical type, mobile value-added services are segmented into BFSI, Media & Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, and Others.

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Table of Content

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By Solution trends
2.3.By End-user trends
2.4.By vertical trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter's five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis

3.8.1.Stress point analysis
3.8.2.Raw material analysis
3.8.3.Manufacturing process
3.8.4.Distribution channel analysis
3.8.5.Operating vendors

3.8.5.1.Raw material suppliers
3.8.5.2.Product manufacturers
3.8.5.3.Product distributors

3.9.Strategic overview

4.Mobile Value-Added Services (MVAS) Market, by Solution

4.1.Short Messaging Services (SMS)

4.1.1.Market size and forecast, by region, 2019-2027
4.1.2.Comparative market share analysis, 2019 & 2027

4.2.Multimedia Messaging Services (MMS)

4.2.1.Market size and forecast, by region, 2019-2027
4.2.2.Comparative market share analysis, 2019 & 2027

4.3.Location Based Services

4.3.1.Market size and forecast, by region, 2019-2027
4.3.2.Comparative market share analysis, 2019 & 2027

4.4.Mobile Email & IM

4.4.1.Market size and forecast, by region, 2019-2027
4.4.2.Comparative market share analysis, 2019 & 2027

4.5.Mobile Money

4.5.1.Market size and forecast, by region, 2019-2027
4.5.2.Comparative market share analysis, 2019 & 2027

4.6.Mobile Advertising

4.6.1.Market size and forecast, by region, 2019-2027
4.6.2.Comparative market share analysis, 2019 & 2027

4.7.Mobile Infotainment

4.7.1.Market size and forecast, by region, 2019-2027
4.7.2.Comparative market share analysis, 2019 & 2027

4.8.Others

4.8.1.Market size and forecast, by region, 2019-2027
4.8.2.Comparative market share analysis, 2019 & 2027

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