SeeThruEquity Issues Fiscal Q2 2015 Update on Marley Coffee Highlighting Expansion and New Products

SeeThruEquity Quarterly Update Highlights Significant Increase in YoY Revenues to $2.1 Million and New Products Including Planned Launch of a New Version of the Marley Coffee RealCup(TM) Capsule for Keurig

New York, NY / ACCESSWIRE / September 24, 2014 / SeeThruEquity, a leading New York City- based independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced that it has issued a quarterly update on Marley Coffee JAMN for fiscal Q2 2015.

"Over the past 52 weeks, Marley Coffee has seen a 729% increase in Total Distribution Points, representing the largest rate of expansion of any brand in the natural/organic category. Marley Coffee is also experiencing the second highest increase in the number of items sold in the category compared with last year, an increase of 5%. The brand's velocity (Dollar Sales per Point of Distribution) has doubled since September 2013. Management has guided towards $10mn in revenues for FY2015 and we will be watching the company with interest over the next couple of quarters. At this time, we are also reaffirming our price target of $0.64 per share," stated Ajay Tandon, CEO of SeeThruEquity.

Recent highlights for the quarter include the following:

Marley Coffee has category leading expansion

JAMN's net revenues grew 29.5% YoY to $2.1mn in 2Q15. JAMN continues to add distribution partners and grow its retail footprint at a tremendous pace. During and subsequent to the end of 2Q15, JAMN has announced distribution agreements with supermarket chains Wegman's Food Markets, Jewel-Osco, Albertsons, Brookshire, Hannaford, Tops Fresh Market, Green Acres Market and Roche Brothers. In Canada, three major grocery chains, Loblaw, Safeway and Longos, have signed on to carry Marley Coffee RealCups(R). JAMN also secured distribution deals with TD Place in Ottawa, Canada, as well as with the University of Colorado Buffaloes football and basketball teams and the Colorado Rapids soccer team. Driven by the highest growth in the category (1,582% versus previous 52 weeks), Marley Coffee moved up 10 spots to the #9 brand of natural/organic coffees according to SPINSscan Conventional syndicated data (52 weeks ending July 13, 2014). Over the past 52 weeks, Marley Coffee has seen a 729 percent increase in Total Distribution Points, representing the largest rate of expansion of any brand in the category. JAMN also announced that the brand's velocity (Dollar Sales per Point of Distribution) has doubled since September 2013.

New products in fast growing single-serve market

Strategic investment partner Mother Parkers Tea & Coffee, Inc. plans to launch a new version of the Marley Coffee RealCup(TM) capsule that will be compatible with the future Keurig Green Mountain K2.0 brewer, reported to launch later this year. The compatibility technology will then also be integrated into the EcoCup(TM) format for Marley Coffee, which will utilize a recyclable capsule. JAMN also added new business channels by signing an agreement with Bevyz, manufacturer of the world's only multi-drink system, to produce Marley Coffee hot, cold and sparkling capsules for the Bevyz system. This agreement was announced on August 29, 2014. 

The update note is available at: Marley Coffee Update. SeeThruEquity is an approved equity research contributor on Thomson First Call, CapitalIQ, FactSet, and Zack's.

Please review important disclosures on our website at http://www.seethruequity.com/. 

About Jammin Java Corp., d/b/a Marley Coffee

Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.

Join us on Facebook at www.facebook.com/MarleyCoffee, or follow us on Twitter at twitter.com/marleycoffee, where we post information that's material and non-material about the company.

About SeeThruEquity

SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and unbiased. We do not conduct any investment banking or commission based business. We are approved to contribute our research to Thomson Reuters One (First Call), CapitalIQ, FactSet, Zacks and distribute our research to our database of opt-in investors. We also contribute our estimates to Thomson Estimates, the leading estimates platform on Wall Street.

For more information visit http://www.seethruequity.com/.

Contact:

Ajay Tandon
SeeThruEquity
(646) 495-0939

SOURCE: SeeThruEquity