MEDL Mobile Announces Key Performance Indicators for Q3 2012

FOUNTAIN VALLEY, Calif., Nov. 5, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. MEDL, a pioneer in the creation, development, marketing and monetization of mobile apps, today announced Key Performance Indicators ("KPIs") for its Third quarter of fiscal 2012, ended September 30, 2012.

• Total Installations of the MEDL API (MEDL Brain/Analytics/Advertising Platform) increased to 2,472,798 as of Q3 2012 from 132,471 as of Q3 2011 -an increase of more than 1,766%. Overall API installs also increased Q2 2012 to Q3 2012 by 1,495,846 or 153%
   
• Monthly Active Users of apps in MEDL's library increased to an average of 1,587,548 in Q3 2012 from an average of 56,277 in Q3 2011 - an increase of 2,720%. Q3 2012 also gained over Q2 of 2012 by 1,145,312 or 259%
   
• Daily Active Users of apps in MEDL's library increased to an average of 75,102 in Q3 2012 from an average of 3,854 in Q2 2011- an increase of more than 1,848%. Daily Active Users also saw a large gain from Q2 2012 to Q3 2012 with an increase of 40,129 users (122%)
   
• Total User Sessions of apps in MEDL's library increased to 12,701,182 for Q3 2012 from 623,418 for Q3 2011 - an increase of more than 1,937%. Overall sessions also increased Q2 2012 to Q3 2012 by 8,451,368 or 199%

"We are excited to see continued growth in MEDL Mobile key KPI indicators and are working to continue the success in Q4," said Andrew Maltin, MEDL Mobile's CEO. "While custom development of apps is still a major building block of the company, we are continuing to create and grow additional revenue streams."

The Company expects that the MEDL Alliance may provide the largest opportunity for revenue and growth by leveraging the strength of the Company's growing mobile ecosystem to capitalize on the increased spend of advertising dollars and ongoing app-related revenues.

"We are still only just at the beginning of the mobile revolution," added Mr. Maltin. "We believe MEDL is poised to be a driving force in the mobile landscape for years to come."

The third quarter of this year saw the growth of the MEDL Mobile ad network by adding 25 new advertisers including key strategic partnerships with companies such as: Priceline, Kabam, TinyCo and Hotels.com.

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the Company to grow the overall library of technology greatly extending the potential reach of the MEDL Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com.

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Forward-Looking Statements

Certain statements contained herein may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the Company's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

This press release does not constitute an offer to sell, or the solicitation of an offer to buy, any securities.

About Non-GAAP Financial Measures

To supplement our consolidated financial statements, which statements are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance by excluding certain expenses and expenditures that may not be indicative of our recurring core business operating results. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting and analyzing future periods. These non-GAAP financial measures also facilitate management's internal comparisons to our historical performance and liquidity as well as comparisons to our competitors' operating results. We believe these non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision making and (2) they are used by our institutional investors and the analyst community to help them analyze the health of our business.