Market Overview

Shiseido Announces Plan to Strengthen its U.S. Corporate, Manufacturing and Distribution Operations


Shiseido Company, Limited, (Tokyo Stock Exchange, Code: 4911) (“the Company”), a premier global cosmetics company, today announced three key changes to its organizational structure in the U.S. designed to strengthen corporate support for its diverse family of innovative brands and provide an improved platform to accelerate their growth both in the U.S. and globally.

Specifically, the Company announced that it will align the U.S. finance, legal and human resources functions of its premier consumer brands, including Bare Escentuals, Beauté Prestige International USA, NARS, and Shiseido, into a unified, shared services platform. The Company also announced the consolidation of U.S. distribution operations for most of its brands at its distribution center in Columbus, Ohio, which will become the Shiseido Americas Distribution Center. Finally, the Company announced plans to formally merge its U.S. manufacturing business, Shiseido America Inc. (“SAI”), into its Americas umbrella organization, Shiseido Americas Corporation (“SAC”).

“Together these changes create a seamless, world class corporate, manufacturing and distribution platform in the U.S. that will benefit all of our brands in the region,” said Carsten Fischer, Representative Director and Chief Operating Officer Global Business of Shiseido Company Ltd. and Chairman and CEO Shiseido Americas Corporation.

Commenting specifically on the alignment of back office and administrative functions, which is effective immediately, Mr. Fischer continued, “We are committed to preserving each brand's unique character and individual spirit, and we expect this shared services platform will better position each of the brands for future growth by providing world class support in the U.S. By combining the back office strengths of our various brands, each can become a stronger player in the U.S. as well as globally, and the Company can more efficiently and effectively serve its valued partners and customers.”

The Company has also begun the process of streamlining its U.S. distribution operations and expects to complete the facility consolidation by the end of the third quarter of 2013. The Columbus center will expand its operations to handle shipment of products to the Americas and globally for multiple brands. A smaller distribution center to be established at the Company's existing manufacturing facility in East Windsor, New Jersey, will handle export of U.S.-manufactured Shiseido brand products to Europe and Asia.

“The formal merger of SAC and SAI, which are already fairly integrated from an operational standpoint, will further streamline our organizational structure,” said Mr. Fischer, commenting on the subsidiary merger the Company intends to effectuate as of January 1, 2014. “We believe the merger, coupled with the other changes announced today, will promote efficiency, enable more flexible allocation of management resources and result in meaningful synergies that will benefit all of our stakeholders.”

In connection with these organizational changes, the Company made several personnel announcements:

  • Pankaj Gupta, who has been serving as Executive Vice President, Finance & Operations and Chief Financial Officer for Shiseido Americas Corporation since September of last year, will now also serve as Regional Chief Financial Officer.
  • Deanna Chechile, General Counsel for Bare Escentuals, will now also serve as Regional Head of Legal.
  • Ginger DeLeo, has joined the Company as Regional Head of Human Resources.

“Pankaj has been an essential member of the Shiseido Americas Corporation team for the past nine years and is well-qualified to lead our regional financial operations as the organization proceeds with the integration of our U.S. business operations,” said Fischer. “Likewise, Deanna, who has played an integral role as general counsel for Bare Escentuals since 2007, has the right experience and leadership skills to head our regional legal organization. We are also pleased to welcome Ginger to the Company and know her career accomplishments over the past two decades position her well to head our regional human resources organization.”

About Shiseido Co. Ltd.

Shiseido started business in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with origins in Japan, the name Shiseido has come to represent the world's highest standards of quality. Fiercely contemporary and innovative after 140 years in business, Shiseido is now sold in 89 countries and regions.

Media Contacts for Shiseido Americas Corporation
Matt Benson / Denise DesChenes
Sard Verbinnen & Co.
(415) 618-8750 / (212) 687-8080

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at